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Kelly Ripa to promote A&P’s Lower Price Project

BY Allison Cerra

MONTVALE, N.J. One week after A&P announced the addition of generic drugs to its Lower Price Project, the supermarket chain is promoting its program with the help of television personality Kelly Ripa.

Ripa will be promoting A&P’s new prices in upcoming television and radio commercials.

“I’m so proud to be a part of the new Lower Price Project. As a long-time A&P customer, I know exactly what people are looking for when they shop, and the A&P team has really delivered tremendous value for their customers,” she said.

Launched in March, the new Lower Price Project is so expansive that it will take several weeks to complete. As the program continues to roll out, consumers will see across-the-board price reductions in as many as 10,000 shelf signs in-store, A&P said.

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Grill Daddy promises to clean your BBQ in a cinch

BY Allison Cerra

NEW YORK Barbecue cleaning just got a little easier with the help of Grill Daddy.

By preheating the grill and filling the Grill Daddy with water, chefs can easily brush away caked-on food residue and grease. The Grill Daddy releases water as you brush, the water hits the grill, turns to steam, and rinses away burnt on food, grease and dirt. Safe for porcelain, steel and iron grills, whether they are hot or cold, it cleans between grill grates utilizing specially-designed stainless-steel bristles and leaves cooking surfaces clean and sanitary. Grill Daddy offers three models; the original Grill Daddy, the Grill Daddy Pro for tougher jobs, and the commercial-grade, metal-alloy Grill Daddy Platinum.  All Grill Daddys have an ergonomic handle that keeps hands away from heat while providing maximum leverage.

“Cleaning the grill doesn’t have to be a hassle anymore,” said Michael Wales, president and inventor of the Grill Daddy. “A dirty grill can be cleaned in several minutes, free of unsightly black burned food residue adhering to steaks, hamburgers, hotdogs, and fish ruining the appetites of guests and family members. The Grill Daddy is the only grill cleaning tool on the market that does the job to the satisfaction of the most demanding chefs.”

Prices start at $19.95 with a 30-day money back guarantee and are available at such retailers as CVS/pharmacy, Target and more.

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Whitepaper discusses PLM implementation, debunks retailing myths

BY Allison Cerra

NEW YORK A new whitepaper released by Kurt Salmon Associates discusses ways retailers that use product lifecycle management software can take to get value from their PLM investments.

“The Three Stages of Retail PLM Adoption,” available for download at www.kurtsalmon.com, underscores the need for retailers to improve their implementation approach that includes designers, merchants and external suppliers.

The whitepaper takes on five retailing myths: agents, the product development department, sourcing, factories and management itself.

  • Myth 1: My agent knows better than I do. This gives agents too much power. Most agents communicate between a retailer on one end and a supplier on the other. Warning: Don’t assume your manufacturing agent knows more than you
  • Myth 2: Our product development department is more trustworthy than our suppliers. Rather than keeping vendors away from setting specs, retailers should focus on communicating clearly what needs to be done, then capitalize on the skills of the vendors to do most of the technical work
  • Myth 3: Only sourcing can understand what suppliers are talking about. That thinking stands in the way of designers getting into direct dialogs with suppliers about ways to tweak product designs for more efficient manufacturing and distribution
  • Myth 4: Our factories won’t want to share their supply chain. Retailers who show a factory the rewards of stronger collaboration will be able to create a competitive advantage
  • Myth 5: We can’t change ourselves. Retailers who do not use PLM technology to revamp the way they develop products and work with suppliers will suffer higher costs and be late to market, and that’s a recipe for shrinking market share.

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