CENTER STORE

Kellogg’s unites FiberPlus with Eggo

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s has brought together its FiberPlus and Eggo brands.

New Eggo FiberPlus waffles offer a satisfying 35% of the daily recommended value in every serving, Kellogg’s said. The new waffles will be available in buttermilk and chocolate chip varieties.

"Eggo FiberPlus Waffles offer a simply delicious taste that consumers have come to expect from Eggo. Now they also provide the added nutrition benefits of fiber," said Cathy Schneck, VP marketing at Kellogg Frozen Foods.

Eggo FiberPlus waffles now are available in the frozen section of grocery retailers nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Former CVS executive appointed Nash Finch board member

BY Michael Johnsen

MINNEAPOLIS — Nash Finch, a food distribution company, on Monday named retired CVS Caremark president Chris Bodine to the company’s board.

Bodine retired from CVS in January 2009 following a 24-year career with the company, Nash Finch stated, serving most recently as healthcare services president, where he was responsible for strategy, business development, trade relations, sales and account management, pharmacy merchandising, marketing, information technology and MinuteClinic.

Nash Finch’s board now includes eight members, seven of whom are independent.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Atkins boosts breakfast offerings

BY Allison Cerra

DENVER — Atkins Nutritionals is expanding its Day Break line with six new breakfast-inspired products.

New to the Atkins Day Break lineup are:

  • Breakfast shakes with resealable, twist-off caps in wild berry, creamy chocolate and strawberry banana flavors. Day Break shakes carry a suggested retail price of $6.99 for four shakes;

  • High-fiber soft-baked breakfast squares in blueberry almond and oatmeal cinnamon flavors, which cost $6.99 for five baked squares; and

  • Cherry pecan bars, which retail for $6.99 for five bars.

The new Day Break flavors will be available wherever Atkins products are sold nationwide by May.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?