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Kellogg’s profit drops 2 percent in first quarter

BY Jenna Duncan

GRAND RAPIDS, Mich. Kellogg Co. reported today a 2 percent drop in first-quarter profits, even though the company recently raised prices on many items.

However, the food, beverage and snack maker reported an overall increase in revenue of about 10 percent to $3.3 billion, up from $3 billion last year at the same time.

David Mackay, Kellogg’s president and chief executive, said, “We posted strong results, despite the impact of higher commodity inflation as well as increased advertising and upfront investments.”

Kellogg also reported that net earnings dropped to $315 million, or 81 cents per share, compared with $321 million, or 80 cents per share, during the first quarter of 2007.

Kellogg is the producer of food items such as Eggo waffles, Nutri-Grain cereal bars, Pop-Tarts toaster pastries and Rice Krispies cereal.

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Pringles commences campaign for Stix

BY Jenna Duncan

NEW YORK To promote Pringles Stix, its inaugural baked product, Pringles is airing a TV commercial and print ad campaign, the company said.

Animated with a couple of stick figures—Mr. Pringles and a female partner—dancing to a disco song, the first 30-second spot aired Monday, April 28.

Deputy chief creative director at ad agency Grey, Rob Baiocco, said it was a challenge to create the campaign because the shape of the new Stix products is so different than any other Pringles product of the past. “Everything other than the stick itself screams Pringles,” he said.

The commercial will run on both cable and network TV. Other elements of the campaign include a 15-second spot, a print ad, an in-store presence and sample program utilizing Tupperware which will go into action next month. The campaign is the project of Grey marketing group’s G2 team.

Pringles Baked Wheat Stix come in four flavors; crunchy wheat, honey butter, pizza and vanilla, and are available from retailers nationwide.

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Mars rolls out Indiana Jones snack campaign

BY Jenna Duncan

McLEAN, Va. Mars Snackfoods U.S. has initiated a campaign in association with the new “Indiana Jones” movie.

To help launch “Indiana Jones and the Kingdom of the Crystal Skull,” Mars has created specially packaged M&M’s and Snickers candies and has developed an interactive Web site, as well as Indiana Jones print and TV spots.

The packaging of M&M’s new mint crisp chocolate candies features Indiana Jones-themed wrappers. A new flavor of Snickers has also been released [Snickers Adventure Bar] that contains added coconut and spice flavors. M&M’S cookie ice cream sandwiches and ice cream cones and Snickers ice cream bars will also have movie-themed packaging.

M&M’s and Indiana Jones fans can visit an interactive Web site at www.mms.com which has games that presents an online game, movie trailer and downloads, like themed wallpaper.

The M&M’s NASCAR race team will also have an “Indy”-themed car and plans to hold movie-related activities for guests at selected races.

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