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Kellogg’s marks autumn with new product launches

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s is celebrating fall with a new lineup of products.

Kellogg’s said it is embracing the seasonal flavor of pumpkin with new Pumpkin Pie Pop-Tarts and Eggo Seasons Pumpkin Spice waffles. Additionally, a limited-edition pumpkin flavor for its Pringles chips will be rolled out exclusively at Walmart. In line with its pumpkin-flavored products, Kellogg’s also is celebrating Halloween with the launch of Krave cereal Halloween pouches, Pop-Tarts Spookylicious toaster pastries, Pop-Tarts Scary Berry mini crisps and Halloween-themed Rice Krispies Treats mini squares.

Other new products from Kellogg’s include:

  • Frosted Flakes Chocolate;

  • Frosted Mini-Wheats touch of raspberry;

  • Pop-Tarts mini crisp blueberry;

  • Pop-Tarts confetti cake;

  • Eggo granola chocolate chip;

  • Eggo granola mixed berry;

  • Eggo Thick and Fluffy mixed berry;

  • FiberPlus Nutty Delight bars (peanut and dark chocolate and honey roasted almond);

  • Keebler Sandies toffee cookies;

  • Mother’s Jungle animal cookies;

  • Town House flatbread crisps in roasted garlic; and

  • Cheez-It Big Monterey Jack.

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Packaged Facts: U.S. retail pizza market experiences boom

BY Allison Cerra

ROCKVILLE, Md. — The U.S. frozen and refrigerated pizza market will register sales of nearly $5 billion at retail, according to a recently released Packaged Facts report.

"The Pizza Market in the U.S.: Foodservice and Retail" report noted that 24% of U.S. consumers frequent the frozen food cases for pizza on a monthly basis, which has helped drive sales. Additionally, private-label continues to gain sales — and steal share — in each of three mass-market pizza segments: frozen pizza, pizza products and refrigerated pizza. On store shelves, category growth is primarily on the natural and organic front: Among the top 12 frozen pizza manufacturers, significant growth has come only from Newman’s Own and Amy’s Kitchen, Packaged Facts found.

For the full report, click here.


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Shop ‘n Save kicks off ‘Lend a Can’ hunger relief program

BY Allison Cerra

KIRKWOOD, Mo. — Supervalu banner Shop ‘n Save has launched a program to combat hunger.

The "Lend a Can" program, which kicked off Sept. 23 and will run through Oct. 13, is designed to benefit hungry people and pets. As part of the program, the retailer is partnering with various community allies, including Del Monte Foods and the St. Louis Area Foodbank. How it works: Signs at Shop ‘n Save stores will encourage customers to donate canned goods and pet food at participating metro-area schools, which will be collecting the items for the food bank and the animal shelter, respectively. Shoppers can visit Stlfoodbank.org and click on the "Lend a Can" icon, followed by the "Register Your School" link, for a list of participating schools. The school that collects the most pounds of food will receive $2,500. Five second-place schools will each receive $1,000.

In addition to the food drive, Del Monte will donate 25 cents for each Meow Mix, Pup-Peroni and Kibbles ‘n Bits item purchased at Shop ‘n Save, with the funds benefiting Five Acres Animal Shelter, located in St. Charles. What’s more, shoppers have the opportunity to be rewarded during the campaign. Customers who purchase 10 cans of Del Monte canned goods at any Shop ‘n Save store can receive a $5 gift card from the retailer by mail-in rebate, Shop ‘n Save said.

"We are excited about our involvement with the ‘Lend a Can’ campaign," Shop ‘n Save president Marlene Gebhard said. "As a grocery retailer, providing hunger relief is very important to us, so we are pleased to have this opportunity to help those in need, including beloved pets."

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