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Kellogg’s introduces weight-loss management protein shake

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg’s Special K brand is introducing the brand’s first weight-management protein shake featuring great taste, protein, fiber and a reclosable plastic bottle.

“The Special K brand is excited to introduce new Special K Protein Shakes to give weight-managers yet another simple, all-day, weight-management solution that doesn’t sacrifice great taste,” said LaKesha Hatch, Special K brand manager at Kellogg’s.

Each meal replacement shake contains 10 g of protein and 5 g of fiber. While french vanilla and strawberry flavors contain 180 calories, and milk chocolate contains 190 calories, all of the flavors feature vitamins A, C, D and E and such nutrients as calcium.

Additionally, as Kellogg increases production of the new Special K Protein Shakes, the Special K brand is offering a coupon at www.specialkcoupon.com that consumers can redeem as the new shakes become available in their local markets.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Kellogg’s develops fiber guide for consumers

BY Allison Cerra

BATTLE CREEK, Mich. A recent survey by Kellogg’s revealed that 9-out-of-10 American adults and children do not have enough fiber intake in their diets. To help consumers better understand fiber and choose foods that offer its important health benefits, Kellogg’s has teamed up with Bonci to offer Fiber-pe-dia: A comprehensive look at fiber.

This online report provides consumers with knowledge they need to incorporate good sources of fiber into their diets. Fiber-pe-dia also clearly explains how fiber can be beneficial to a healthy weight, digestive health and heart health, as well as the important role fiber plays in helping to keep children’s digestive systems healthy so they can absorb nutrients. It is available online, along with other helpful tools, at www.kelloggsnutrition.com or www.fiber-pedia.com.

“The consumer confusion around fiber and whole grains is staggering,” says Nelson Almeida, VP global nutrition for Kellogg’s. “Survey results highlight the fact that even people who are trying to improve their diets may be failing to do so because of this confusion.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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Jelly Belly rolls out superfruits flavors

BY Allison Cerra

FAIRFIELD, Calif. The candy makers known for innovative jelly bean flavors have made history once again with the introduction of the Superfruit Mix, the newest flavors of Jelly Belly jelly beans.

The assortment includes acai berry, Barbados cherry, cranberry, blueberry and pomegranate made with natural flavors, real juices and colors derived from natural sources.

The Superfruit Mix supplies 25% of the daily value of Vitamin C. All five flavors are made with colors derived from such natural sources as purple carrot juice, black currants, grape skins and hibiscus. In addition, the company developed a new jelly bean recipe for this collection of flavors using tapioca syrup and evaporated cane juice, a less processed form of refined white sugar.

Jelly Belly beans are gluten-free, dairy-free, gelatin-free and certified OU Kosher. The new Jelly Belly Superfruit Mix will be released in 3-oz. and 5.75-oz. pouch bags, 12 per case this summer. Additional information is available from JellyBelly.com.

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