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Kellogg’s, Fox team up to send fans to ‘American Idol’

BY Jenna Duncan

BATTLE CREEK, Mich. Kellogg’s Pop Tarts and Fox are teaming up to send fans to the taping of the next “American Idol” showdown, according to reports.

This promotion, in addition to being an opportunity for fans to buy pre-sale tickets to upcoming Idol concerts, is part of Pop Tarts’ “American Idol” sponsorship deal, marking this the seventh year Pop Tarts has been the presenting sponsor.

Beginning May 13, Pop Tarts will release passwords to fans who log onto PopTarts.com. Fans may then purchase 2008 American Idols Live! Tour pre-sale tickets starting May 14 by using that password. Up to eight tickets per household for any concert date will be released.

The top 10 contestants from season 7 of “American Idol” will be featured on the Pop-Tarts Presents American Idols Live! Tour. The opening show will be July 1 in Glendale, Ariz. The final stop is Tulsa, Okla., Sept. 13.

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Pepsi designs lighter, more eco-friendly bottle for non-carbonated drinks

BY Jenna Duncan

PURCHASE, N.Y. Pepsi proclaimed yesterday it will begin bottling some flavored drinks in a new 500-mL beverage bottle made with 20 percent less plastic. Pepsi said the bottles will arrive in stores starting this month.

Pepsi will sell Aquafina Alive, Aquafina FlavorSplash, Lipton iced tea and Tropicana juice drinks in the lighter bottles. These selections will be available in 12- and 24-packs. Pepsi said about 20 million pounds of waste will be eliminated from entering the environment by the introduction of the bottles.

“As a company, we’ve challenged ourselves to consistently identify ways to lessen our impact on the environment and in this case we’re doing a little ‘plastic surgery,’” PepsiCo vice president of worldwide beverage packaging and equipment development, Robert Lewis, said. “We’re constantly striving to make our packaging an even smaller part of the waste stream and this new bottle is just one of many examples.”

Not only will the amount of plastic used in each bottle be reduced, Pepsi said, label sizes will also be reduced by 10 percent and shrink wrap film used to cover multi-packs will be lessened by 5 percent.

Pepsi said that a special team of experts from inside and outside the company were behind the project. After trying out more than 30 designs with consumer testing, a team worked to streamline the lightweight package that is now coming to the market.

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Nestea announces new packaging, products

BY Jenna Duncan

ATLANTA Nestea has given its line of iced tea products a new look and its green tea citrus and diet green tea citrus teas now have the power of 50 percent more antioxidants than before, the company said yesterday,

To stay competitive in the growing ready-to-drink tea segment, Nestea revamped its green tea citrus and diet green tea citrus teas to now contain 96 milligrams of flavonoid antioxidants per eight ounces.

Independent research, the company said, shows that the RTD tea category was up in sales by 24 percent last year, and green tea sales, specifically, provided two-thirds of that category’s growth.

Nestea said the growth in retail sales, plus increased consumer education about the health benefits of tea, were the reasons for its recent launch.

“With over 50 years of brand equity and consumer trust, our products blend the natural goodness of tea with natural fruit flavors to offer consumers a refreshing experience to immediately revitalize their day,” Coca-Cola North America’s senior vice president/general manager of coffee and tea, Penny McIntyre, said. “We have reinvigorated the brand with a new look and new green tea formulations—with superior taste and more antioxidants to appeal to consumers seeking a delicious green tea.”

The newly packaged Nestea flavors are available nationwide at convenience stores, drug stores, retailers and supermarkets.

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