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Kellogg’s develops fiber guide for consumers

BY Allison Cerra

BATTLE CREEK, Mich. A recent survey by Kellogg’s revealed that 9-out-of-10 American adults and children do not have enough fiber intake in their diets. To help consumers better understand fiber and choose foods that offer its important health benefits, Kellogg’s has teamed up with Bonci to offer Fiber-pe-dia: A comprehensive look at fiber.

This online report provides consumers with knowledge they need to incorporate good sources of fiber into their diets. Fiber-pe-dia also clearly explains how fiber can be beneficial to a healthy weight, digestive health and heart health, as well as the important role fiber plays in helping to keep children’s digestive systems healthy so they can absorb nutrients. It is available online, along with other helpful tools, at www.kelloggsnutrition.com or www.fiber-pedia.com.

“The consumer confusion around fiber and whole grains is staggering,” says Nelson Almeida, VP global nutrition for Kellogg’s. “Survey results highlight the fact that even people who are trying to improve their diets may be failing to do so because of this confusion.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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Jelly Belly rolls out superfruits flavors

BY Allison Cerra

FAIRFIELD, Calif. The candy makers known for innovative jelly bean flavors have made history once again with the introduction of the Superfruit Mix, the newest flavors of Jelly Belly jelly beans.

The assortment includes acai berry, Barbados cherry, cranberry, blueberry and pomegranate made with natural flavors, real juices and colors derived from natural sources.

The Superfruit Mix supplies 25% of the daily value of Vitamin C. All five flavors are made with colors derived from such natural sources as purple carrot juice, black currants, grape skins and hibiscus. In addition, the company developed a new jelly bean recipe for this collection of flavors using tapioca syrup and evaporated cane juice, a less processed form of refined white sugar.

Jelly Belly beans are gluten-free, dairy-free, gelatin-free and certified OU Kosher. The new Jelly Belly Superfruit Mix will be released in 3-oz. and 5.75-oz. pouch bags, 12 per case this summer. Additional information is available from JellyBelly.com.

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Cabot Creamery develops online fitness challenge for consumers

BY Allison Cerra

CABOT, Vt. Cabot Creamery is looking to get consumers to take a virtual journey of health and fitness.

Cabot’s “Vermont To Fabulous Las Vegas Virtual Challenge” (www.cabotcheese.com/virtualchallenge) has participants ages 50 and older to compete online to log their exercise routines each day. As a player’s exercise time accumulates, they move along a map towards their final destination, Las Vegas. Players earn poker chips each step of the way, which increases their chances of winning prizes via random drawings throughout the duration of the game that begins May 18 and ends Sept. 1, 2009.

The “Vermont To Fabulous Las Vegas Virtual Challenge” Web site provides the positive health benefits one can gain by logging on every day, the company said.

“We designed this online experience because Vermont is all about healthy lifestyles and the pursuit of good eating and exercise,” said Roberta MacDonald, SVP marketing for Cabot. “We thought it would be fun and beneficial to develop an online challenge and make the destination Las Vegas – just in time for our appearance at the AARP Vegas@50+ Expo. The challenge is ‘virtual’ in that players participate online. Participants actually exercise around their homes or gyms and log how long they walk, run, row or bike. Our Web site calculates the distance covered.”

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