CENTER STORE

Kellogg’s, ‘Dancing with the Stars’ host help fight hunger with Feeding America

BY Anna Mcgrath

BATTLE CREEK, Mich. Kellogg Co. announced that it is teaming up with Samantha Harris, co-host of ABC’s “Dancing With the Stars” and correspondent and fill-in anchor of CBS’ “The Insider”, to help fight hunger.

Recent reports showed that 1-in-8 Americans is struggling with hunger, and food banks across the country are challenged to keep up with rising needs.

Beginning June 17, consumers can visit www.kelloggs.com/feedingamerica to make a donation to Feeding America, the nation’s leading hunger relief organization. Consumers who donate $5 or more will receive Kellogg’s cereal coupons worth a total of $5. The company also will donate an entire day’s worth of cereal production, more than 55 million cereal servings.

“I’m hopeful that this donation will make a significant impact for families in need across America,” said David Mackay, president and CEO of Kellogg Co. “Not only do we feel that it’s our responsibility to give back to those who have been hit hard by the economic downturn, but we’re also trying to provide others with the opportunity to help this important cause.”

The consumer donation program will run for three months, or until the company reaches its goal of $1 million in total consumer donations. Since Feeding America was founded, Kellogg’s has donated more than 224 million lbs. of food over the past 10 years.

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Kellogg’s Corn Flakes add honey to the bowl

BY Anna Mcgrath

BATTLE CREEK, Mich. Kellogg Co. introduced its latest honey-flavored addition to the longtime favorite cereal, Kellogg’s Corn Flakes.

“We added just a touch of natural honey to the cereal you grew up loving,” said LaKesha Hatch, Kellogg’s Corn Flakes brand manager. “Kellogg’s Corn Flakes with a Touch of Honey takes after the classic. It’s still a simple, smart breakfast choice, but with a new flavor dimension. And true to the Corn Flakes brand, it’s a great value at less than 50 cents a serving, including milk.”

Each serving contains 120 calories, 6 g of sugar and 0 g of fat.

Based on the expanding nature of the market for honey-sweetened products among the adult population in the United States, the addition is anticipated to be a success, the company said.

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Cadbury reports improved sales, predicts stronger second half

BY Anna Mcgrath

LONDON Confectionary group Cadbury reported improved trading in April and May, thanks to Easter chocolate sales and new product launches, and anticipated further improvement in the second half of the year, according to the Associated Press.

Despite a slow start to the year, the maker of Trident and Dentyne gum, Halls and Bassett’s candies and Cadbury chocolates predicted a stronger second half that will balance out this year’s sales as a whole.

Gum and candy remained robust, aided by improved performances in several developed markets, Japan in particular.

The company’s share price rose 0.6% to 525 pence ($8.54) on the London Stock Exchange.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?