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Kellogg’s Corn Flakes add honey to the bowl

BY Anna Mcgrath

BATTLE CREEK, Mich. Kellogg Co. introduced its latest honey-flavored addition to the longtime favorite cereal, Kellogg’s Corn Flakes.

“We added just a touch of natural honey to the cereal you grew up loving,” said LaKesha Hatch, Kellogg’s Corn Flakes brand manager. “Kellogg’s Corn Flakes with a Touch of Honey takes after the classic. It’s still a simple, smart breakfast choice, but with a new flavor dimension. And true to the Corn Flakes brand, it’s a great value at less than 50 cents a serving, including milk.”

Each serving contains 120 calories, 6 g of sugar and 0 g of fat.

Based on the expanding nature of the market for honey-sweetened products among the adult population in the United States, the addition is anticipated to be a success, the company said.

KelloggsDRSNhttp://www.centerstoregrowth.com

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SoBe Lifewater introduces its latest calorie-free drink with a summer-long promotional tour

BY Anna Mcgrath

PURCHASE, N.Y. PepsiCo.’s SoBe Lifewater announced its summer plans to travel across the country to promote its newest zero-calorie enhanced water and its two additional flavors.

The new zero-calorie SoBe Lifewater flavors are sweetened with the all-natural, zero-calorie sweetener PureVia, made from a highly pure extract of the Stevia plant leaf, and are infused with a unique mix of antioxidant vitamins C and E, essential B vitamins and herbal ingredients.

“SoBe Lifewater is the ultimate summer accessory, whether you’re at the beach or at a backyard barbecue,” said Angelique Krembs, SoBe marketing director at PepsiCo. North America Beverages. “What better time of year to provide consumers more variety in the healthier beverages they seek and exclusive access to the hottest social events.”

SoBe will unveil marketing events in late June in order to engage consumers all summer long. For more information, visit www.sobeworld.com.

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Goodwin partners with GoodNites Brand to revamp packaging

BY Anna Mcgrath

MEDIA, Pa. Goodwin, the award-winning youth brand design firm, has teamed up with Kimberly-Clark’s GoodNites brand in creation of a new product packaging design for its brand of youth pants.

The new design features a more contemporary look, prominent sizing and weight range scale, and clear differentiation between the brand’s briefs and boxer product forms, making it easier for moms everywhere to find the right product for their children.

Goodwin’s focus was to create a package design that met the brand’s three key objectives: create a sense of normalcy that brings the brand promise to life, improve product differentiation at shelf level and improve shopper navigation.

GoodNites’ brand team worked directly with moms and children using the product to ensure customer satisfaction. The recently refurbished GoodNites brand packaging is now available.

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