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Kellogg’s Corn Flakes add honey to the bowl

BY Anna Mcgrath

BATTLE CREEK, Mich. Kellogg Co. introduced its latest honey-flavored addition to the longtime favorite cereal, Kellogg’s Corn Flakes.

“We added just a touch of natural honey to the cereal you grew up loving,” said LaKesha Hatch, Kellogg’s Corn Flakes brand manager. “Kellogg’s Corn Flakes with a Touch of Honey takes after the classic. It’s still a simple, smart breakfast choice, but with a new flavor dimension. And true to the Corn Flakes brand, it’s a great value at less than 50 cents a serving, including milk.”

Each serving contains 120 calories, 6 g of sugar and 0 g of fat.

Based on the expanding nature of the market for honey-sweetened products among the adult population in the United States, the addition is anticipated to be a success, the company said.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Ocean Spray teams up with the American Heart Association’s Go Red For Women

BY Allison Cerra

LAKEVILLE-MIDDLEBORO, Mass. Ocean Spray has announced its partnership with the American Heart Association’s Go Red For Women to promote women’s health.

Designed to help today’s busy women lead healthier lives, the simple 12-week Go Red BetterU program is free, convenient and geared toward providing guidance to transform the overall health of women through small, simple choices.

To help participants stay on track and motivated throughout the 12-week course, Ocean Spray will support the Go Red BetterMe Coaching Tool. This key component of the program can live on the desktop of a computer, blog or even an iGoogle personalized homepage to guide and motivate participants through such weekly courses as locating a support system, finding a healthy weight and learning how your family history can play a role in your health.

The online tool also provides daily diet and exercise reminders, shares interactive videos from other women enrolled in the program and allows participants to update their journals and share their stories with a friend. It also automatically awards participants virtual “Brag Badges,” gold ribbons placed on the tool next to the users’ pictures that signify the completion of certain levels.

“Ocean Spray is thrilled to support Go Red For Women and the Go Red BetterMe Coaching Tool,” said Larry Martin, VP marketing at Ocean Spray. “Meaningful, long-lasting changes don’t happen overnight, but the tool provides the resources program participants need to stay in the game.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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J&J Snack Foods cools downs customers with new frozen fruit bars

BY Anna Mcgrath

PENNSAUKEN, N.J. J&J Snack Foods introduced its new Whole Fruit frozen fruit bars available in five varieties: lime, strawberry, mango, coconut and sugar-free strawberry & lime variety pack.

Each all-natural, premium fruit bar contains chunks of real fruit and less than 70 calories. In addition, this healthy alternative to ice cream is refreshing, fat free, gluten free and dairy free.

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