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Kellogg’s characters to don milk mustache

BY Allison Cerra

BATTLE CREEK, Mich. — As part of its "Love Your Cereal" initiative, Kellogg’s announced that it has partnered with the National Milk Mustache Got Milk? campaign.

The company said its popular cereal characters — including Rice Krispies characters Snap!, Crackle! and Pop!, Mini from Frosted Mini Wheats and Frosted Flakes’ Tony the Tiger — will appear in their first-ever "milk mustache" ad to emphasize the consumption of cereal and milk as a healthy way to start the day.

"At Kellogg’s, we know that a bowl of cereal and milk is a great, nutritious way to start your day," said Doug VanDeVelde, Kellogg SVP marketing and innovation-ready-to-eat cereal. "So, it just made sense to bring our two brands together in a fun way while continuing to engage moms about the many nutritional benefits of cereal with milk. In fact, this dynamic duo delivers 10 important nutrients to kid’s diets."

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selamor says:
Feb-25-2013 04:57 pm

I heard that Mr. Kellogg carried a chunk of his own fecal matter around in a napkin to boast the health benefits, fiber content and purity of his cereal; being that it was odorless as a result of eating his product, when he pioneered his label back in the early days. nettiarpa

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Bertolli frozen meal soup line helps Feeding America via ‘Ladles of Love’ program

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — Bertolli’s frozen meal soup line is celebrating National Soup Month by partnering with Feeding America.

As part of the "Ladles of Love" program, Bertolli said it is encouraging fans to visit its Facebook page and click on the "Ladles of Love" tab and help fill an interactive soup bowl to help provide 400,000 meals to Americans at risk of hunger. Bertolli will provide a $2 off coupon for its frozen meal soup products to the first 10,000 participants.

"There are nearly 49 million Americans, including 16 million children, at risk of hunger in the United States," said Vicki Escarra, Feeding America’s president and CEO. "We are pleased to partner with Bertolli Frozen Meal Soup and the ‘Ladles of Love’ program to generate 400,000 meals for the families, children and seniors who we serve every day across our nationwide network of food banks."

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Hain Celestial adds Scott O’Neil to board

BY Allison Cerra

MELVILLE, N.Y. — Hain Celestial’s board of directors has expanded to 11 members with the election of Madison Square Garden Sports president Scott O’Neil.

As president of MSG Sports, O’Neil is responsible for overseeing the business operations of Madison Square Garden’s three professional sports teams: the New York Knicks, New York Rangers and New York Liberty. He also manages the MSG Sports business of world-class live sporting events, including boxing, tennis and college basketball, and is responsible for MSG’s cross-platform marketing partnerships and suite sales for the currently under way top-to-bottom transformation of Madison Square Garden, Hain Celestial said.

"We’re excited to have Scott join our board of directors," Hain Celestial founder, chairman, president and CEO Irwin Simon said. "He has quickly built a world-class organization at MSG Sports, developing one of the top sales teams in the country, and is known and recognized for his brand building and marketing expertise. We look forward to Scott’s contributions in furthering our commitment to natural and organic brands as part of a healthy lifestyle."

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