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Kellogg’s adds information to packaging to help diabetics make healthy food choices

BY Michael Johnsen

BATTLE CREEK, Mich. Kellogg Company announced last month a merchandising initiative to make it easier for diabetic consumers to choose foods that fit within their diets—a Diabetes-Friendly Seal that will be featured across several of Kellogg’s breakfast cereals.

Beginning in November, the new seal will be featured on the side panel of Kellogg’s ready-to-eat cereals that meet specified criteria and will help people with diabetes manage their diets. The nutrition criteria, based on those of third-party, science-based organizations, require that each serving of a ready-to-eat cereal include:

• Less than or equal to 30 grams carbohydrates;

• Less than or equal to 9 grams sugar;

• Less than or equal to 3 grams fat; and

• Less than or equal to 1 grams saturated fat and 0 grams trans fat per serving based on a 2,000 calorie per day diet.

“A recent Kellogg study found that about half of people with diabetes believed they should consume no more than 14 grams of carbohydrates and zero grams of sugar per serving,” stated Jennifer Garrett, director, Kellogg U.S. Nutrition Marketing. “But according to leading diabetes organizations’ guidelines for a healthy diet, meals with 45-60 grams of carbs can be a healthy part of their diets, so people with diabetes can enjoy foods like Kellogg cereals that meet our diabetes-friendly criteria.”

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Bigg’s grocery stores extends its offerings to include more local vendors

BY Jenna Duncan

CINCINNATI Bigg’s is reaching out and extending its retail offerings to include more locally-produced products, local reports said this weekend.

Jimmy Nichols, vice president of merchandising and marketing for bigg’s told local reporters that to keep up with big box stores, his company is towing the line to offer quality, convenience and variety.

Bigg’s faces heavy competition from grocery giant Kroger in the Southwest Ohio region. The company has said that it stays in business against giants like Kroger by having an aggressive pricing strategy and working to maintain customer loyalty across its 11 stores by adopting a strategy that places grocery next to household items and other day-to-day goods while keeping prices low, company spokespersons told the media.

The bigg’s strategy for extending its hold on local shoppers means also making shelf space for local vendors, an approach that seems to be proving effective, reports said.

Bigg’s has extended shelf space to wine-maker Tino Vino Vintners of East Hyde Park and Possets Perfume, to name a few, the report said.

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Coca-Cola and Senomyx ‘milestone’ in discovery of low-sugar flavor

BY Melissa Valliant

SAN DIEGO Ingredient company Senomyx received a payment from The Coca-Cola Company concerning a recent discovery it described last Tuesday as a milestone in flavor ingredients.

The two companies have been working together to find such a “promising new flavor ingredient” since their April 2002 collaborative, research, development, commercialization and license agreement, which was extended and expanded in April 2008. Though Coca-Cola would not comment and specific details are confidential, Senomyx reports that it has made significant process in developing a flavor ingredient that reduces sugar content while maintaining taste.

Senomyx uses proprietary taste receptor technologies to explore flavor ingredient possibilities for savory, sweet, salty, bitter and cooling tastes. The company has similar agreements with other major food and beverage companies like Campbell Soup Company, Cadbury, Nestle SA and Solae.

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