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Kellogg’s adds information to packaging to help diabetics make healthy food choices

BY Michael Johnsen

BATTLE CREEK, Mich. Kellogg Company announced last month a merchandising initiative to make it easier for diabetic consumers to choose foods that fit within their diets—a Diabetes-Friendly Seal that will be featured across several of Kellogg’s breakfast cereals.

Beginning in November, the new seal will be featured on the side panel of Kellogg’s ready-to-eat cereals that meet specified criteria and will help people with diabetes manage their diets. The nutrition criteria, based on those of third-party, science-based organizations, require that each serving of a ready-to-eat cereal include:

• Less than or equal to 30 grams carbohydrates;

• Less than or equal to 9 grams sugar;

• Less than or equal to 3 grams fat; and

• Less than or equal to 1 grams saturated fat and 0 grams trans fat per serving based on a 2,000 calorie per day diet.

“A recent Kellogg study found that about half of people with diabetes believed they should consume no more than 14 grams of carbohydrates and zero grams of sugar per serving,” stated Jennifer Garrett, director, Kellogg U.S. Nutrition Marketing. “But according to leading diabetes organizations’ guidelines for a healthy diet, meals with 45-60 grams of carbs can be a healthy part of their diets, so people with diabetes can enjoy foods like Kellogg cereals that meet our diabetes-friendly criteria.”

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Yes To Carrots partners with organizations to develop community gardening program

BY Melissa Valliant

LIBERTYVILLE, Ill. Yes To Carrots, a company that creates organic, paraben-free skin and hair care products, recently announced the launch of a non-profit organization called Yes To Carrots Seed Fund. The organization joins partner organizations to encourage individuals to start garden projects within their community and provides them with the necessary equipment, seeds and related supplies.

Created by Ido Leffler, chief executive officer of Yes To Carrots, the program allows low-income individuals in various locations to learn gardening, acquire social and business skills and transform poor areas into beautiful gardens. The Seed Fund teamed with Chicago-based Growing Home, Inc., a social enterprise business based on organic agriculture, to develop a program where community members plant and harvest gardens and sell the produce at local markets, thus providing them with vital experience necessary to reenter the job market.

Three gardens have been created in Columbus, Ohio, through a partnership with three different organizations. The Native American Indian Center of Central Ohio joined The Seed Fund in creating a garden that uses its produce for medicinal and ceremonial purposes in weekly alcohol and tobacco cessation programs. The Horn of Africa Community Center joined The Seed Fund to provide a large Somali refugee population in Columbus with a garden that allows them to farm as they once did in Somalia. The Fifth Avenue Community Housing Network joined The Seed Fund to give women with physical and mental disabilities an opportunity to gain responsibilities and social and business experience.

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Coca-Cola and Senomyx ‘milestone’ in discovery of low-sugar flavor

BY Melissa Valliant

SAN DIEGO Ingredient company Senomyx received a payment from The Coca-Cola Company concerning a recent discovery it described last Tuesday as a milestone in flavor ingredients.

The two companies have been working together to find such a “promising new flavor ingredient” since their April 2002 collaborative, research, development, commercialization and license agreement, which was extended and expanded in April 2008. Though Coca-Cola would not comment and specific details are confidential, Senomyx reports that it has made significant process in developing a flavor ingredient that reduces sugar content while maintaining taste.

Senomyx uses proprietary taste receptor technologies to explore flavor ingredient possibilities for savory, sweet, salty, bitter and cooling tastes. The company has similar agreements with other major food and beverage companies like Campbell Soup Company, Cadbury, Nestle SA and Solae.

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