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Kellogg’s, Action for Healthy Kids go head-to-head with hunger

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s has teamed up with nonprofit and volunteer network Action for Healthy Kids to launch the Share Your Breakfast program, designed to encourage Americans to help children who might otherwise go without breakfast.

From now until July 31, Kellogg’s and Action for Healthy Kids — whose goal is to fight childhood obesity and undernourishment by helping schools become healthier places — are asking consumers to either share a breakfast photo or description in a variety of ways, including:

  • Upload your breakfast photo or description to ShareYourBreakfast.com;

  •  

    Text your breakfast photo with the word "share" to 21534; or

     

  • Tweet a description of your breakfast with #ShareUrBreakfast on March 8, National Breakfast Day.

With each sent message, Kellogg’s will help increase participation in school breakfast programs. The goal is to help share 1 million breakfasts during the 2011-2012 school year, the company said.

In line with the program, Kellogg’s tapped actress Melissa Joan Hart to spread the word about the Share Your Breakfast program. "As a mom of two young children, it breaks my heart to know that millions of children go to school hungry each morning," said Hart, star of ABC Family’s hit show "Melissa & Joey." "I am excited to lend my support and voice to Kellogg’s Share Your Breakfast program because it helps provide breakfast to children and makes helping easy for even the busiest families."

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Report: Nestle to expand coffee business

BY Allison Cerra

VEVEY, Switzerland — Nestle is looking to boost its coffee business.

The company, which recently reported that its soluble coffee was a key growth driver during 2010 across all regions, said the combined performances of single-serve coffee brands Nespresso and Nescafé Dolce Gusto strengthened its leadership in the dynamic portioned coffee market. Nestle added that its Nespresso brand reached $3.24 billion in annual sales for the first time.

“We are true believers in our own growth,” Nestle CEO Paul Bulcke said. “That has always been, if you see it over time, the biggest part of our growth base.”

Nestle, however, isn’t the only business that is setting its sights on expanding its java game. In January, Sara Lee unveiled its plans to boost its coffee business with a five-year sustainable commodity initiative. Another competitor, Kraft, which currently is at battle with Starbucks, said its 12-year strategic partnership with the coffee giant strengthened the retail coffee business growth to about $500 million in revenues.

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Frank’s RedHot spices up offerings with heat-and-serve line

BY Allison Cerra

PARSIPPANY, N.J. — Frank’s RedHot is cooking up something spicy in the frozen food aisle.

Through a collaboration with Completely Fresh Foods, the hot sauce brand announced it was introducing fully cooked chicken wings, shrimp and appetizers that will be sold in grocery, mass and club stores nationwide. Frank’s RedHot heat-and-serve offerings will include buffalo wings, buffalo shrimp, chicken fries and chicken poppers.

Frank’s RedHot is slated to launch a marketing campaign for the new fully cooked line, which will include media, online advertising, social media and coupons, as well as such in-store activities as shelf promotions, product demonstrations and sampling.

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