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Kellogg to temporarily revive Hydrox

BY Jenna Duncan

NORTHFIELD, Ill. Kellogg’s long-beloved, now discontinued, chocolate cookie, Hydrox, will again be gracing retail shelves late this summer.

Hydrox was discontinued in 2003, giving in to sales of long-time rival cookie Oreo. But Kellogg said it will bring Hydrox back and it will be sold across the country for a limited time starting in August.

A spokesman from Kellogg told the press that the company has decided to initiate a temporary relaunch of Hydrox following an overwhelming customer response to the cookie’s discontinuation, including a petition launched by one Web site that collected more than 1,000 signatures requesting the return of the cookie.

The company has not promised the relaunched cookie will come from the original recipe. Kellogg has already made one change—the new cookie will be trans fat-free, the company has said.

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Planned Mass. Wegman’s gets license to sell alcohol

BY Michael Johnsen

ROCHESTER, N.Y. Wegman’s is on course to open its first store in Westwood, Mass. following a vote that approved a beer and wine license for the proposed supermarket, The Democrat and Chronicle, a Rochester-area daily, reported last week.

“That [liquor approval] was a major step in the right direction,” Wegmans spokeswoman Jo Natale, told the paper, cautioning that no actual deal had been struck as of last week.

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M&Ms undergo fashion-forward makeover

BY Jenna Duncan

HERSHEY, Pa. M&M’s are getting glammed up to join other name brand chocolates like Dove bars and Hershey’s kisses that fashionably going premium.

A new line of Premium M&Ms is set to hit retail shelves in June. The premium chocolate candies were designed based on traditional M&Ms with an upgrade from milk chocolate to premium chocolate, a new marbleized candy shell and colorful foil wrappers to spruce up the candy line. Premium M&Ms will come in flavors chocolate almond, mint chocolate, mocha, raspberry almond and triple chocolate, and will retail for around $4 per box.

“It’s all about fashion, vibrancy and indulgence,” a spokesman from Mars Snackfood U.S., Ryan Bowling, said. “It’s a fun side of the premium chocolate category.”

Sales of premium chocolate—called premium, because it generally has a higher cacao content—shot up 129 percent to $2 billion, between 2001 and 2006, according to Mintel, a market research group based in Ithaca, N.Y. Mintel said that premium chocolates will likely increase by another 73 percent by 2011.

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