Kellogg to temporarily revive Hydrox
NORTHFIELD, Ill. Kellogg’s long-beloved, now discontinued, chocolate cookie, Hydrox, will again be gracing retail shelves late this summer.
Hydrox was discontinued in 2003, giving in to sales of long-time rival cookie Oreo. But Kellogg said it will bring Hydrox back and it will be sold across the country for a limited time starting in August.
A spokesman from Kellogg told the press that the company has decided to initiate a temporary relaunch of Hydrox following an overwhelming customer response to the cookie’s discontinuation, including a petition launched by one Web site that collected more than 1,000 signatures requesting the return of the cookie.
The company has not promised the relaunched cookie will come from the original recipe. Kellogg has already made one change—the new cookie will be trans fat-free, the company has said.
Kool-Aid announces healthier flavored drinks, plans to build playgrounds
TARRYTOWN, N.Y. Kool-Aid today announced it will launch reformulated versions of its products that supply health benefits for child and adult consumers. The new products will roll out this spring with additions continuously being added to the lineup.
Several of Kool-Aid’s powdered and ready-to-drink beverages, such as Kool-Aid Burstin’ Waters and Sugar-Free Kool-Aid, have been reformulated to include antioxidants and vitamins C and E.
Kool-Aid, a division of Kraft Foods, has also announced a deal with KaBOOM!, a national non-profit organization with a goal to build play areas within walking distance of every child in America. Kool-Aid will assist in KaBOOM!’s mission by helping to build 24 playgrounds in cities around the country this year, as well as providing grants to build 20 more in the future. Kool-Aid has named Reverend Run (real name: Joseph Simmons), hip-hop legend formerly of the iconic hip-hop group Run DMC, to be ambassador of the partnership.
“We understand that our consumers are looking for more choices that better meet the needs of their families,” said senior brand manager for Kool-Aid, Kirstie Krall, said. “We’re firmly committed to providing moms and kids with products that combine the great fun and flavor of Kool-Aid while providing better-for-you beverage options to help support a healthier lifestyle. And, in addition to offering new and improved products, we’re partnering with KaBOOM! to create great places to play for kids in cities around the country so that communities have somewhere to come together and get active.”
Kool-Aid and KaBOOM! will work together with Reverend Run to put promotions, such as speaking events, to talk about the benefits of a healthy lifestyle choices and getting exercise by playing.
Researchers claim cocoa could be good for the heart
AACHEN, Germany New research indicates that an ingredient found in cocoa could help diabetics stay free of heart disease.
According to scientists at the University Hospital Aachen in Germany, the flavanols in cocoa, a chemical also found in tea and red wine, can raise the body’s production of nitric oxide, a naturally produced chemical in the body that tells arteries to relax. This could result in a beneficial effect on heart functions, they said.
The researchers conducted a study on patients with type 2 diabetes to measure the effects of using an enriched form of cocoa containing higher levels of flavanols. The study found that those who drank cocoa had improved arterial functions. Over the course of one month, blood flow in the patient’s formerly restricted vessels improved by 30 percent.
“These are interesting findings,” one spokesperson from Diabetes U.K. said. “But we don’t advise people to start drinking lots of hot chocolate, as it can be high in sugar and fat.”