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Kellogg to support revitalization of downtown Battle Creek

BY Jenna Duncan

BATTLE CREEK, Mich. Kellogg Co. has announced that it will help in redevelopment and rebuilding efforts in its U.S. headquarters’ home town of Battle Creek.

Starting with the construction of a six-story, 122,500-square-foot office building for $22.5-million, Kellogg will have a presence in shaping—and funding—other downtown redevelopment projects, that will not only build on its campus and business, it will also branch into the city landscape and help to support Battle Creek as a food science center.

David Mackay, Kellogg’s chief executive officer, told the media that the new office building will allow the company to relocate about 680 employees from Kellogg’s Porter Street office complex to downtown. The ribbon-cutting on the new office is tentatively planned for sometime in 2010, the company said.

Other community rebuilding plans that Kellogg is considering supporting include expanding the city’s educational presence by possibly relocating the Battle Creek Area Math and Science Center from Springfield to downtown Battle Creek, creating a food science technology program for development and commercialization which will merge local producers with international business, create a partnership between educators to beef up curriculum involving food research, possibly consolidating the Battle Creek Family YMCA with the Battle Creek Parks and Recreation department and making safer walking spaces to encourage more foot-traffic in downtown Battle Creek, local reports said.

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Unilever revives luxury dessert Viennetta in time for holidays

BY Jenna Duncan

ENGLEWOOD CLIFFS, N.J. Unilever Ice Cream has announced it will bring back Viennetta frozen desserts. Viennetta is a frozen vanilla or chocolate dessert cake covered in chocolate layers.

“This sophisticated, rich frozen treat is great for any home-entertaining occasion, whether you’re a guest in search of the ideal hostess gift, a hostess looking for a delicious dessert to complement the night’s meal, or a mom who simply wants to please her family,” said Ice Cream senior brand director David Burrows said in a statement. “Viennetta is the perfect holiday dessert experience, so we wanted to reintroduce the product in time for those celebrations with loved ones and friends.”

Viennetta was first released in England in 1982 and later released in the United States in 1992. It was sold through 2003, Unilever Ice Cream said.

Vanilla and triple chocolate Viennetta desserts are available at retailers across the United States from October 2008 to February 2009. Suggested retail price for a 5-ounce Viennetta cake is $2.99.

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Spartan begins work on Glen’s Market prototype store

BY Michael Johnsen

GRAND RAPIDS, Mich. Spartan Stores will begin construction on its next-generation prototype for its Glen’s Market banner on Tuesday, according to published reports.

The new prototype grocer will feature a full-service pharmacy equipped with a drive-thru.

Glen’s Markets boasts 34 locations throughout Michigan.

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