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Kellogg releases global corporate responsibility report

BY Jenna Duncan

BATTLE CREEK, Mich. Kellogg Co. Wednesday released its first global Corporate Responsibility Report, offering a schematic of the company’s future plans, challenges and progress in the areas of community, environment, marketplace and workplace, reports said this week.

“Corporate responsibility has always been at the foundation of Kellogg Co. and a key part of our heritage and culture,” David Mackay, president and CEO of Kellogg Co. said in a statement. “More than a century after our founding, we remain a company consumers rely on to provide consistent, high-quality, great-tasting foods. Now more than ever, it’s important to do so while minimizing environmental impacts and positively addressing global challenges. Our customers, consumers, investors, and other stakeholders expect it of us — and we expect it of ourselves.”

Kellogg Co. said that it based the standards for its global responsibility report on the Global Reporting InitiativeG3 Guidelines used to draw a grid for this type of reporting. Kellogg claims a level of B on the GRI-checked application.

The company has made a commitment to being more environmentally friendly and putting an emphasis on sustainable practices, reports said. For example, Kellogg has set a goal of reducing its energy usage, greenhouse gas emission output, water use and waste by 15% to 20% by 2015. The company is also placing a focus on more support for sustainable agriculture.

The entire report can be found at http://www.kelloggcompany.com/corporateresponsibility.aspx.

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Supervalu launches in-store nutrition ratings system

BY Alaric DeArment

MINNEAPOLIS One of the largest supermarket operators in the country has launched a nutrition information program designed to advise customers on food choices.

Supervalu said its “nutrition IQ” program uses the Food and Drug Administration Nutrient Content Claims as a framework to determine the nutritional benefits of items that pass a set of qualifying criteria and are, at the base level, more healthful. The system uses color-coded shelf tags, with orange indicating foods rich in fiber, blue indicating foods rich in calcium, purple indicating low-calorie foods, red indicating low saturated fat content and so forth.

Supervalu plans to implement the program at its stores nationwide, including Albertsons, Cub Foods, Hornbachers, Jewel-Osco and others.

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Mars launches 85-calorie Fling meringue bar

BY Jenna Duncan

HACKETTSTOWN, N.J. Mars Snackfood US unveiled its new Fling chocolate-covered meringue fingers Tuesday, reports said.

At under 85 calories per chocolate-covered finger, the bars are being billed as “guilt-free.” They come in three different varieties: dark chocolate, hazelnut and milk chocolate. 

“Every woman desires a moment of the day just for herself, to let inhibitions go and to indulge in what she fancies,” Thomas Pinnau, VP of Indulgence at Mars said in a statement. “Fling is more than just a premium, low calorie candy treat.  It’s about embracing what we all love about chocolate while liberating ourselves from the guilt of indulging in what we desire.”

Mars is promoting Fling bars with the tagline “naughty but not that naughty.” Fling bars are now available in grocery, drug, mass merchandise, convenience and specialty store in California only. The suggested retail price is $0.79 per single pack (two fingers, similar to a Kit Kat chocolate bar) and $3.39 per carton of 10.

More information on Fling chocolate-meringue fingers can be found at consumers can visit www.flingchocolate.com.

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