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Kellogg corporate responsibility report shows success of food innovations

BY Allison Cerra

BATTLE CREEK, Mich. Food giant Kellogg released its second global corporate responsibility report — a comprehensive accounting of its strategies, key initiatives and future direction in the environment, marketplace, workplace and community — in line with its founder’s birthday.

In addition to decreasing its energy use, greenhouse gas emissions and water use to produce its products, Kellogg has concentrated on nutrition (including malnutrition) and physical fitness over the past 18 months to better reflect its position as a global food company. Some initiatives made by the company included the addition of fiber to many ready-to-eat cereals sold in the United States and Canada, after other product renovations — including reducing sugar and sodium and the removal of trans fats from foods — were set into motion.

“On what would have been our founder’s 150th birthday, Kellogg Company is proud to report on our continuing efforts to further W.K. Kellogg’s legacy of building a stronger business while doing the right thing for the environment and society,” said David Mackay, Kellogg president and CEO.

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Consumers seek insurance for Butterfinger bars

BY Allison Cerra

GLENDALE, Calif. Butterfinger last week kicked off a special “insurance program” for consumers.

Nestle USA announced it secured a $1 million insurance policy for Butterfinger through Lloyd’s of London, the world’s leading specialist insurance market on April 1. In line with the insurance policy, Nestle USA said would replace any Butterfinger bar that someone else lays a finger on (no questions asked!), up to the first 100,000 bars properly redeemed online at Butterfinger.com/BarInsurance. Nestle USA will mail a coupon for one free, single Butterfinger bar to the first 100,000 consumers to properly file an online claim. Additionally, consumers can win other such valuable prizes as a smart phone, video game console, $300 electronics gift card, or a one-year supply of Butterfinger bars. During the promotional period of April 1 through April 14, every person who submits a bar theft story online or tales of how someone laid a finger on their bar at Butterfinger.com/BarInsurance is eligible to enter a contest to win one of these valuable prizes, no purchase necessary.

“Nestle takes very seriously a consumer’s desire to always lay a finger on a Butterfinger,” said Nestle USA confections and snacks spokesperson Tricia Bowles. “We know how much you value your favorite candy bar, and now there’s a million dollar policy to protect it.”

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Seagram’s Escapes introduces new packaging

BY Allison Cerra

ROCHESTER, N.Y. Seagram’s Escapes recently introduced new packaging that showcases its colorful, flavored malt beverage to consumers.

The new bottle features a transparent label on each bottle for easy viewing of the refreshing beverage inside. The new pressure sensitive label found on the 11.2 ounce bottles contains lightly screened graphics of a beach scene. The secondary packaging helps tell the brand story of how Seagram’s Escapes celebrates and complements moments when people can “unwind.”

“The main goal of the Seagram’s Escapes packaging redesign was to provide a contemporary look that today’s consumers can relate to. We feel that our new packaging helps people envision themselves enjoying our beverage flavors and unwinding at the same time,” said Jennifer McCauley, brand manager for Seagram’s Escapes.

The new packaging hits store shelves nationally this month.

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