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Kellogg corporate responsibility report shows success of food innovations

BY Allison Cerra

BATTLE CREEK, Mich. Food giant Kellogg released its second global corporate responsibility report — a comprehensive accounting of its strategies, key initiatives and future direction in the environment, marketplace, workplace and community — in line with its founder’s birthday.

In addition to decreasing its energy use, greenhouse gas emissions and water use to produce its products, Kellogg has concentrated on nutrition (including malnutrition) and physical fitness over the past 18 months to better reflect its position as a global food company. Some initiatives made by the company included the addition of fiber to many ready-to-eat cereals sold in the United States and Canada, after other product renovations — including reducing sugar and sodium and the removal of trans fats from foods — were set into motion.

“On what would have been our founder’s 150th birthday, Kellogg Company is proud to report on our continuing efforts to further W.K. Kellogg’s legacy of building a stronger business while doing the right thing for the environment and society,” said David Mackay, Kellogg president and CEO.

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Consumers seek insurance for Butterfinger bars

BY Allison Cerra

GLENDALE, Calif. Butterfinger last week kicked off a special “insurance program” for consumers.

Nestle USA announced it secured a $1 million insurance policy for Butterfinger through Lloyd’s of London, the world’s leading specialist insurance market on April 1. In line with the insurance policy, Nestle USA said would replace any Butterfinger bar that someone else lays a finger on (no questions asked!), up to the first 100,000 bars properly redeemed online at Butterfinger.com/BarInsurance. Nestle USA will mail a coupon for one free, single Butterfinger bar to the first 100,000 consumers to properly file an online claim. Additionally, consumers can win other such valuable prizes as a smart phone, video game console, $300 electronics gift card, or a one-year supply of Butterfinger bars. During the promotional period of April 1 through April 14, every person who submits a bar theft story online or tales of how someone laid a finger on their bar at Butterfinger.com/BarInsurance is eligible to enter a contest to win one of these valuable prizes, no purchase necessary.

“Nestle takes very seriously a consumer’s desire to always lay a finger on a Butterfinger,” said Nestle USA confections and snacks spokesperson Tricia Bowles. “We know how much you value your favorite candy bar, and now there’s a million dollar policy to protect it.”

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Snickers Ice Cream sweepstakes offers ultimate NFL fan experience

BY Allison Cerra

HACKETTSTOWN, N.J. Sports fans looking for the ultimate NFL experience can look no further than Snickers Ice Cream as it launches a one-of-a-kind sweepstakes.

“Chillin’ at Training Camp” sweepstakes offers sports fans the chance to win an all-expense paid trip to a 2010 NFL training camp of their choice, where they will get exclusive one-on-one time with an NFL player. Fans are invited to enter the sweepstakes between April 1, 2010, and June 11, 2010, at www.NFL.com/SnickersVIP.

“What better way to cool off than with a Snickers Ice Cream bar at one of summer’s hottest football events – NFL training camp,” said Craig Hall, general manager, Mars Chocolate North America. “One lucky fan will receive the ultimate experience by getting up close and personal with the country’s favorite sport.”

The grand prize winner will receive a three-day, two-night trip for two to the NFL training camp of their choice. The trip includes round-trip air transportation, lodging, ground transportation and an official NFL prize package. In addition, participants in the “Chillin’ at Training Camp” Sweepstakes have a chance to win instant prizes ranging from an EA Sports Madden NFL 11 prize pack, Canon PowerShot Cameras, or prepaid Visa debit cards. A complete list of prizes and terms and conditions is available at www.NFL.com/SnickersVIP.

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