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Kellogg COO to step in as president, chief executive

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s president, CEO and company director David Mackay announced that he will retire from his post, effective Jan. 1.

The announcement is part of Kellogg’s succession plan, which named current COO and board member John Bryant — who joined Kellogg in 1998 — as the company’s new president and CEO. Mackay will work closely with Bryant to ensure a smooth transition through March 31, 2011, the company said.

Following the succession announcement, the company reaffirmed its 2010 and 2011 guidance, noting it expects full-year currency-neutral earnings per share growth of 4% to 5% for 2010, and low single-digit earnings per share growth on a currency-neutral basis for 2011.

"I’m excited to lead this great company with its 31,000 talented employees and more than 100-year legacy of beloved brands," Bryant said. "We have a strong leadership team in place, and we are committed to delivering long-term, sustainable results."

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Eight O’Clock Coffee named among America’s Greatest Brands

BY Allison Cerra

MONTVALE, N.J. — A whole bean coffee has been honored as one of the most respected U.S. brands.

Eight O’Clock Coffee has been featured in the eighth edition of America’s Greatest Brands, an annual publication recognizing esteemed U.S. brands. Published by the American Brands Council, America’s Greatest Brands highlights some of the country’s strongest and most trusted business brands, delving into each brand’s market, positioning, history and heritage, Eight O’Clock Coffee said.

Recently, Eight O’Clock Coffee debuted new packaging for its iconic coffee, which has been on the market for nearly two centuries.

"We are thrilled to feature Eight O’Clock Coffee in the 2010 edition of America’s Greatest Brands," said Carl Meyer, CEO and publisher of America’s Greatest Brands. "As a brand that is over 150 years old, it has a most interesting history and is as relevant and fresh today as ever. We know that our readers will find the Eight O’Clock story a fascinating read."

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Dr Pepper wraps up 125th anniversary celebration

BY Allison Cerra

PLANO, Texas — A soft drink is wrapping up the year-long celebration of its flavorful history.

Dr Pepper, which marked its 125th anniversary earlier this year, is drawing the celebration to a close by commemorating the 125th anniversary of the first time Dr Pepper was served at Morrison’s Old Corner Drug Store in Waco, Texas, as recognized in documents filed in the Patent and Trademark Office.

The soft drink brand’s anniversary celebration included an advertising campaign featuring rock band Kiss and limited-edition collectible cans. Dr Pepper also launched a social media campaign on DrPepper.com, Twitter and Facebook, which made fans aware of Dr Pepper’s history by posting new facts to the sites throughout the year. Dr Pepper now has more than 5.8 million fans on Facebook and more than 25,000 Twitter followers, the company said.

"The enduring success of Dr Pepper can be attributed to its unique flavor and ability to connect with generations of fans. Fans of the brand view it as an exceptional and refreshing way to express their own uniqueness," said Dave Fleming, director of marketing for Dr Pepper.

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