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Kellogg asks consumers to share their ‘wake-up calls’ for weight loss in the new year

BY Michael Johnsen

NEW YORK Kellogg will be featuring a weight-loss resolutions message around its Special K brand to the millions of New Year’s revelers who will gather to see the ball drop in Times Square next week, according to a report in Advertising Age.

Messaging around Special K will remain on Times Square billboards through the first month of the new year.

It’s all part of Kellogg’s Special K “wake-up call” campaign, which includes an opportunity for consumers to spell out their own “holy cow” moment that alerted them to the fact that they needed to lose some weight at http://weightlossnew.doburu.com/wakeup/new_wakeup_call.php.

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Dr Pepper Snapple joins Stevia-sweetened beverage stampede

BY Rob Eder

NEW YORK Fresh off news that its two biggest competitors plan to launch new diet beverages containing a new sugar alternative made from the plant Stevia, Dr Pepper Snapple Group announced Thursday it also plans to join Coke and Pepsi, and expects to launch a similar beverage product containing the new alternative sweetener.

On Wednesday, the Food and Drug Administration approved the use of Stevia-based sweeteners in foods and beverages.

The sweeteners, made from the leaves of a South American shrub, will provide natural alternatives to chemical sweeteners like Equal and Splenda.

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FDA approves Coca-Cola, PepsiCo sweeteners derived from stevia plant

BY Jenna Duncan

ATLANTA, GEORGIA and PURCHASE, N.Y. The Food and Drug Administration has announced that a sweetener derived from the stevia plant that were developed by Cargill and Coca-Cola, and one developed by PepsiCo, have been approved for use in foods and beverages.

Coca-Cola and Cargill had partnered to develop the branded sweetener Truvia which will be used to sweeten soft drinks and fruit-flavored beverages, the companies have said.

PepsiCo’s PureVia sweetener, also created from a process using rebiana, a natural extract from the South American –native stevia plant, also received designation as “generally safe” for human consumption.

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