BEAUTY CARE

Keller appointed Alberto-Culver U.S. president

BY Antoinette Alexander

MELROSE PARK, Ill. Alberto-Culver has appointed former Motorola executive Kenneth “Casey” Keller president, U.S.

Keller will report to V. James Marino, president and chief executive officer. Keller will develop and execute strategy for the company’s continued growth in the United States.

“We’re extremely pleased to have an experienced professional with an extensive consumer background join our executive team,” stated Marino. “Casey has a proven track record of successfully expanding and developing brands, successfully launching new products and driving growth.”

Most recently, Keller served as chief marketing officer and executive vice president for Motorola. Before Motorola, Keller spent many years with HJ Heinz Co., most recently as chairman and chief executive officer of Heinz Italia. Earlier in his career, Keller also worked with Procter & Gamble in a variety of different marketing assignments.

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Hoyu acquires Samy Companies

BY Antoinette Alexander

CHICAGO Private equity fund Hispania Capital Partners has completed the sale of Samy Companies, a maker of hair care products, to Hoyu Co., a privately held international hair care products company based in Nagoya, Japan.

Terms of the deal were not disclosed.

HCP invested in Samy, a provider of styling and shampoo products, in 2004. Based in Tampa, Samy was founded by hair stylist and hair care expert Samuel Suarez, who initially grew his enterprise by targeting the U.S. Hispanic market.

Today, Samy’s products are sold in about 32,000 doors by 60 retailers throughout the United States and Europe, including Walgreens, CVS, Rite Aid and Target. Samy products are also sold on the Home Shopping Network in the United States, Home Shopping Europe in Germany and Ideal Networks in the U.K.

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Ellen DeGeneres signs on as newest CoverGirl

BY Antoinette Alexander

HUNTS VALLEY, Md. CoverGirl cosmetics has confirmed that Ellen DeGeneres is its newest face, marking the first beauty campaign for the comedienne and Emmy award winning talk show host.

DeGeneres will be the focus of new advertisements beginning in January.

“Ellen is the quintessential CoverGirl. She is smart, confident, natural and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents,” stated Esi Eggleston Bracey, vice president and general manager for global cosmetics at Procter & Gamble Beauty.

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