BEAUTY CARE

Kathy Ireland’s brand kiWW forms alliance to develop skin care devices

BY Antoinette Alexander

DENVER — LED Technologies announced has formed an alliance with Kathy Ireland Worldwide to develop reVive Light Therapy skin care devices for anti-aging; uneven skin tone and hyperpigmantation; acne; and skin healing.

The FDA-approved reVive Light Therapy features a collection that offers full face as well as hand-held light devices, across a full range LED Light Modalities.

"ReVive Light Therapy is exquisite. This all-natural anti-aging and skin care therapy is something I truly believe in. Looking your best, from a healthy perspective is powerful. I believe reVive Light Therapy is a unique product that is able to make powerful and personal changes in our lives. These treatments from my experience, are exceptional for wrinkles, aging spots, fine lines, sun damage and more,” stated said Kathy Ireland, CEO and chief designer of Kathy Ireland Worldwide. “At Kathy Ireland Worldwide, we are very excited to work with Lloyd Nelson and the great team at reVive Light Therapy. These terrific people are passionate about light therapy and its incredible potential. ReVive Light Therapy, in my opinion, is one of the most extraordinary new technologies in skincare and personal care.”

Kathy Ireland and Lloyd Nelson will meet with the media on March 5, at the Independent Cosmetics Manufacturers And Distributors, Young Designers event in Santa Monica, California.  Ms. Ireland will serve as keynote speaker and present awards to young designers in tandem with ICMAD.

 

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Oral-B and Crest 3D donate $500K to Shakira’s Pies Descalzos Foundation

BY Antoinette Alexander

CARTAGENA, Colombia — This week, Procter & Gamble’s Oral-B and Crest 3D White brands announced a donation of $500,000 to benefit the Pies Descalzos Foundation, which was founded by recording artist and 3D White Global Ambassador Shakira.

From left to right: Isabella Grueso, communications associate director P&G Colombia; Shakira; Juan Carlos Trujillo, GM P&G Colombia; Juan Carlos Restrepo, Oral-B brand manager Colombia (Photo: Business Wire)

Shakira, who is a native of Barranquilla, Colombia, founded the foundation to help ensure that every child can exercise their right to receive a quality education. The Pies Descalzos Foundation schools demonstrate a sustainable, replicable education model, which provides quality education to the most vulnerable people and communities.

The donation will go toward various Foundation projects, one of which is a new school built in Lomas de Peyé in Cartagena, Colombia, the sixth school developed by the Pies Descalzos Foundation. The 3D White donation will help with costs accrued towards the overall structure of the school as well as helping to finalize key details necessary towards its completion. The more than 14,000 square meters Lomas de Peyé school will boast 55 classrooms offering early childhood, primary and secondary education as well as technical training skills in specialized classrooms for older students. It will include a library, auditorium, administrative offices, cafeteria and sports facilities. Colombian architect Giancarlo Mazzanti has developed the designs. He based his proposal on the concepts of sustainability and bioclimatic design to ensure the welfare of all the generations that go to the Lomas de Peyé school.

“We are honored and humbled to be able to provide support for such a worthy cause,” stated Wayne Randall, global VP of oral care for P&G. “Knowing that this school will help many children in need gives new meaning to the smiles they are sure to share as they learn to read, write and experience the benefits of education throughout their lives.”

Lomas de Peyé is a community comprised of 11 neighborhoods and more than 58,000 inhabitants. It is an area that faces significant poverty, rootlessness, lack of access to public services and low connection to the sewer system. Currently, there are only 4 schools serving the area. The new Pies Descalzos Foundation school will impact more than 1,700 children and their families by providing a quality education, nutrition, income-generating projects and counseling. The school itself will be located in an intersection between the Swamp of the Virgin and the Mountain of La Popa, on land donated by the municipality. The project is also a proposal for ecological improvement. The School will be an environmental barrier that seeks to stop the urban sprawl. Like all of The Foundation schools, the expectation is that the architectural design becomes a landmark of urban planning and social impact, generating positive impact to the entire city.

“To have the support of a global brand like Oral-B and Crest 3D White is so important and gratifying,” stated Shakira. “To know that I’m partnered with such great people, with such a strong social conscience makes it all worth it. Brands like Oral-B and Crest 3D White send an important message that supporting communities in need is vital, and I’m thrilled to be their Ambassador. I can’t thank 3D White enough for their generous donation.”

 

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Revlon appoints global presidents, COO exits

BY Antoinette Alexander

NEW YORK — Revlon announced on Tuesday several executive moves, including the departure of Chris Elshaw, Revlon’s EVP and COO, effective immediately.

“After 12 years with the company I felt it was time to seek a new challenge. I’ve very much enjoyed working with my colleagues and business partners to develop our business around the world, and I am proud of the many achievements during my time at Revlon. I wish the team well in the next stage of their journey,” Elshaw said.

Revlon also announced the appointment of Gianni Pieraccioni as its EVP and global president of the Revlon consumer division and Sennen Pamich as its EVP and global president of the Revlon professional division.

Gianni most recently served as EVP, chief commercial officer for Alitalia. Prior to Alitalia, he held several general management, marketing and commercial positions of increasing scope and seniority within the consumer and luxury goods industry, including at Procter & Gamble, PepsiCo, Johnson & Johnson, Sector Group, Binda Group and Averna Group.

Sennen most recently served as SVP, Revlon Pro Brands — United States and Canada. Sennen joined The Colomer Group in January 2010, and before that he held several senior management, commercial and marketing positions of increasing scope and responsibility at P&G, J&J and Bulgari Perfumes and Cosmetics.

"Both Gianni and Sennen have significant experience and demonstrated success in leading global businesses. Gianni brings to our Revlon donsumer division broad international, as well as domestic, experience, as he worked in Italy, Spain, the United States and Brazil and had country, regional and global responsibilities in his previous positions. Sennen brings a global vision to his new role in our Revlon professional division, having held senior management, sales and marketing positions in the United States, Asia and Europe. These appointments are designed to strengthen our leadership team and to better support and focus our efforts to develop each of our consumer and professional divisions,” said Lorenzo Delpani, Revlon’s president and CEO.

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