BEAUTY CARE

Kate Hudson partners with WildAid to support animal rights

BY Antoinette Alexander

NEW YORK Actress Kate Hudson has partnered with hairstylist David Babaii and WildAid to bring to market a line of hair care products that support animal rights advocacy.

“We’re trying to come up with a way to make a product that everybody could get and afford—and actually make it a conscious product,” Hudson was quoted as saying in published reports. “We’d go to these labs and you start learning about regulations and how to make a product that’s sustainable in a market with people who want to buy things with longer shelf lives.”

The David Babaii for WildAid products are infused with such ingredients as volumizing volcanic ash, Cupucacu butter, blue algae, wild orchid, kiwi, mango, jojoba seed and dead sea salt. The products are free of sulfates, parabens, petrochemicals and animal products. And are free from animal testing.

The company will donate 10 percent of all profits to WildAid, the global wildlife conservation organization, to help save endangered animals.

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P&G announces new appointments

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced two organizational changes, including the appointment of Ed Shirley, current group president of P&G North America, to vice chair of Global Beauty & Grooming.

Effective July 1, Shirley will assume his new role, reporting to Susan Arnold, president of Global Business Units. Shirley will continue to be based in Cincinnati.

Steve Bishop, current president of North America Market Operations, will succeed Shirley as president of P&G North America. Bishop will report to Werner Geissler, vice chair of Global Operations. Bishop will also remain in Cincinnati.

“Ed is the right leader to accelerate the long-term growth of P&G’s beauty businesses,” stated A.G. Lafley, P&G chairman and chief executive officer. “He has a proven track record of leadership results, He knows how to win with consumers and retail customers in fast-growing, highly complex categories. He has breadth and depth of experience in general management, finance, marketing, sales and supply chain. He knows how to leverage retail partnerships and supply chain leadership to drive top- and bottom-line growth. He’s a great collaborator and partner. And he’ll bring a ‘fresh lens’ to help identify new opportunities and connections for consumer delight and customer business growth.”

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CVS educates consumers on sun protection

BY Antoinette Alexander

WOONSOCKET, R.I. Looking to help consumers be sun safe, CVS/pharmacy has teamed up with Jeffrey Dover, the dermatologist behind the chain’s proprietary brand skin effects, to educate shoppers on the new products that offer the best sun protection.

“Ordinary UVA sunscreen chemicals break down as soon as they are exposed to light and become practically ineffective in about one hour,” stated Dover. “It’s not just full spectrum coverage we need to be concerned with. The key is finding a product with both UVB and UVA protection that also lasts longer.”

Many consumers don’t realize that the SPF rating on the sunscreen bottle only measures UVB, so consumers should look for a sunscreen label that specifically includes UVA protection. The Food and Drug Administration is currently working on new packaging regulations that will help make labeling easier to understand.

Another common misconception is that once sunscreen is applied it offers all-day protection. New technologies have been created to help keep the key sun protection ingredients in the sunscreen formula stable so they won’t break down for hours and, therefore, do not need to be reapplied as often.

CVS suggests such products as the new Continuous Spray 45 by skin effects by Dr. Jeffrey Dover, which uses Dermaplex technology. It is a photostable formula that maintains its integrity and protection levels for up to five hours of sun exposure, also offering full spectrum UVA/UVB protection.

It is also important to note the expiration date on sunscreen bottles. Most are only good for about six months, and then they lose their efficacy. Dover suggests that consumers buy a new bottle before each vacation to ensure safety.

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