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Kashi unveils new packaging that tells a story

BY Gina Acosta

SOLANA BEACH, Calif. — Leading natural brand Kashi is launching a new and refreshed brand identity that reflects its belief that food should not only taste good, but do good.

Created in partnership with Jones Knowles Ritchie, the new look is a commitment to visually telling the brand story of bringing people close to the food they love. Initial changes will be reflected across the company's logo and packaging portfolio.

As a healthy food pioneer for over 30 years, Kashi has always been committed to creating foods that enable uplifting health. With an entire portfolio of Non-GMO Project Verified products and ever-increasing organic offerings, Kashi sought to develop packaging to better reflect its progressive food values, highlight the stories behind the foods and also revisit some of the inspiration from its original packaging.

Kashi was one of the first brands to use white cereal boxes and, with this packaging refresh, is again shaking up the natural and organic category with a bold departure from imagery reliant on farm and field visuals. The new design features food front and center against a clean white canvas and accented with a design that is unmistakably contemporary – with clean lines, vivid colors and straightforward typography.

Kashi is also one of the first brands to incorporate editorial-style stories on all packaging about how the food was made and where it comes from – including employees, farmers and friends of Kashi who had a deep impact on it. For example, Kashi Dark Cocoa Karma Shredded Wheat Biscuits features the story of Wyoming-based farmer Newton Russell, who was one of first farmers to pilot the Certified Transitional protocol (an initiative to help farmers transition fields from conventional to organic) and grew the wheat featured in the first batch of this new cereal. 

Other packaging features Wild Willow Farm & Education Center, a 5-acre working farm in Kashi's hometown that focuses on educating the community about the progressive food movement and place where Kashi draws inspiration for its own foods. 

"At Kashi, we are inspired by some of the world's most vibrant ingredients and love bringing them together to create tasty food that also delivers the best possible nutrition," said Jeff Johnson, surfing nutritionist and senior director of marketing and new ventures at Kashi. "The new packaging reinforces our belief that foods should be clean and purposeful—the two ideas simply go together."

"Kashi is changing the way it showcases its quality, starting with the consumer's first impression of the product on the shelves and the food itself," said Tosh Hall, creative director of Jones Knowles Ritchie, the branding agency behind the new packaging and identity. "Our new design reflects values of the Kashi Company. The visual identity system and packaging tell the story of the product's quality, its origins and the dedicated people behind the Kashi brand."

New packaging is rolling out on shelves at retailers nationwide. 

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Newman’s Own goes organic with salad dressing

BY Gina Acosta

WESTPORT, Conn. — Newman's Own is leveraging the popularity of organics as well as its salad dressings by adding five new flavors to its portfolio.

All five varieties of the new Newman's Own Organics salad dressings use cold-pressed organic extra virgin olive oil, blended with organic herbs and spices. The dressings are non-GMO, do not contain any artificial flavors or colors, and are free from high fructose corn syrup.  As noted on every bottle, these new dressings carry the USDA Organic Seal and have received Oregon Tilth Certified Organic organic certification.

The Newman's Own Organics salad dressing lineup includes five family favorites:

  • Olive Oil & Vinegar – an organic version of Paul Newman's original dressing
  • Balsamic – the perfect combination of organic balsamic vinegar and herbs
  • Italian – delizioso e organico!
  • Ranch – perfect for dipping or dressing organic veggies
  • Caesar – a tasty topping for the romaine empire (or other lettuces)

"As more and more families are buying organic produce, providing them with delicious organic dressing options is more important than ever," said Bruce Bruemmer, VP Marketing for Newman's Own, Inc. "This launch continues Paul Newman's founding tradition of creating great tasting dressings made with the finest ingredients, all while donating the profits to charity."

Newman's Own Organics salad dressings complement the brand's existing line of organic products, and are available at retailers nationwide.  

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Ethical Bean launches eco-friendly coffee pods

BY Gina Acosta

VANCOUVER, British Columbia — A leading brand of fair trade organic coffee is launching a 100% certified compostable single serve pod.

Ethical Bean, with a strong ongoing commitment to fair and environmentally friendly production practices, has gone one step further with an innovative solution to the large environmental challenge of single serve coffee plastic waste. Made from coffee bean chaff and other renewable materials, the entire pod can be thrown directly into the green bin and will completely break down in a municipal composter in less than 84 days.

"At Ethical Bean, we believe that when it comes to sustainability initiatives, third party verification is the gold standard. Finally we are able to add compostability to our fair trade, organic and B-Corp certifications," says Ethical Bean Co-founder and CEO, Lloyd Bernhardt. "Our new pods provide a better solution for single serve coffee drinkers who appreciate great tasting coffee and are concerned about the environment."
Ethical Bean's 100% compostable single serve pods are available on Amazon and at select US retailers.

It is estimated that 10 billion single serve plastic coffee pods are thrown into North American landfills every year, an issue that has reached an environmental tipping point globally.

Ethical Bean coffee is sold at retailers nationwide.
 

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