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Kashi TLC Pita Crisps make way to cracker aisle

BY Allison Cerra

LA JOLLA, Calif. — Kashi has entered the pita chips game.

New Kashi TLC Pita Crisps in Sea Salt feature a combination of whole grains and cracked wheat berries with a sprinkling of natural sea salt, while Zesty Salsa Pita Crisps feature a savory blend of herbs, spices and veggies, including onions, tomato, peppers and cilantro.

Kashi TLC Pita Crisps are available in grocery stores nationwide beginning this month.

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Bear Naked introduces Nut Cluster Crunch cereal

BY Allison Cerra

LA JOLLA, Calif. — Natural food company Bear Naked is giving consumers a boost with a new breakfast cereal.

Bear Naked Nut Cluster Crunch is a blend of hearty flakes and energy-dense, crunchy clusters made with toasted nuts, whole-grain oats and puffed wheat. The company said that the cereal, which is available in honey almond and maple nut varieties, was designed to give busy, active people the natural energy they need to make the most of their morning.

Bear Naked Nut Cluster Crunch cereals in honey almond and maple nut varieties now are available exclusively at select Target stores nationwide for a suggested retail price of $3.99.

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Post rolls out Pebbles Treats snack bars

BY Rob Eder

BOSTON — Yabba-Dabba-Doo! Post’s new Pebbles Treats snack bars come in Fruity and Cocoa flavors, and are packed in boxes of eight single-serve bars.

The new Pebbles snack bars tap into the $185-million rice treat category, according to SymphonyIRI Group data through the end of 2010 in food, drug and mass including Walmart, and also tie into the new gluten-free movement.

The new snack bars performed well in test markets, exceeding volume forecasts for fiscal 2011 by more than 20%, according to Post.

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