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Kashi spices up its healthy Heart to Heart line with new cinnamon flavor

BY Anna Mcgrath

LA JOLLA, Calif. Kashi introduced the latest addition to its Heart to Heart cereal line, Kashi Heart to Heart Warm Cinnamon Oat.

The new cereal blends cinnamon and warm spices with six natural antioxidants, including green tea, white tea and grapeseed extract.

“Everyone needs a little variety in their morning routine, so we decided to spice up our popular Heart to Heart breakfast cereal with a new cinnamon flavor featuring hints of other warm autumn seasonings that make it stand out from others on the shelf,” said Keegan Sheridan, natural food and lifestyle expert at Kashi. “Best of all, for those who want a delicious and satisfying breakfast, and are also looking to do more for their heart, this Heart to Heart cereal is certified by the American Heart Association, making it a smart choice for breakfast.”

Warm Cinnamon Oat is designed to target heart health in three ways. It reduces the risk of heart disease by lowering cholesterol with 1 g of soluble fiber from oats; it supports healthy arteries with six natural antioxidants and three B vitamins; and it promotes healthy blood pressure because it is low in sodium.

Each serving provides consumers with 5 g of fiber and 4 g of protein. Kashi Heart to Heart Warm Cinnamon Oat cereal is now available at grocers nationwide in 12.4-oz. boxes.

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Izze Beverage Co. introduces new flavors

BY Anna Mcgrath

BOULDER, Colo. Izze Beverage Co. announced two new all-natural flavors: Sparkling Birch and Sparkling Ginger.

The success of Sparkling Lime has prompted the company to make the refreshing drink also available wherever Izze is sold.  

“This is the ideal time of year to introduce two new sparkling flavors to the Izze lineup and to expand the availability of Sparkling Lime,” said VP Kelly Carioti. “As people gather to socialize during the summer months, these refreshing beverages can be paired with a favorite dish or as a key ingredient in a delicious smoothie.” 

Sparkling Birch and Sparkling Ginger are made with natural birch and ginger extracts and contain no refined sugars, caffeine, preservatives or artificial colors or flavors. In April, Izze unveiled Sparkling Lime in natural grocery stores nationwide, and now the product is available in four-packs of 12-oz. glass bottles exclusively at Whole Foods Markets. 

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Study shows brand loyalty dwindles as economy tumbles

BY Anna Mcgrath

NEW YORK Consumers tend to be more fickle than devoted in a failing economy, according to a new study.

In conjunction with the CMO Council, Catalina Marketing analyzed the household consumer shopping behavior of 32 million consumers across 685 leading consumer packaged goods brands and found that only 4-out-of-10 brands retained 50% or more of their highly loyal customers. Less than half of loyal consumers (48%) showed brand loyalty from 2007 to 2008.

“The common belief is that loyalty stays high in an economic downturn. The fact is that loyalty is fleeting and it’s up for grabs,” said Todd Morris, SVP at Catalina Marketing.

For brands, the cost of dwindling loyalty can be high. Tide’s loyal shoppers spent 6% less on the brand, costing Tide 5% of its revenue. If anything, the Catalina study may serve as a wake-up call to marketers to think beyond the quick sale. 

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