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Kashi introduces Island Vanilla wheat cereal

BY Allison Cerra

LA JOLLA, Calif. Kashi announced the launch of Island Vanilla, a wheat cereal that marries pure ingredients with real vanilla to create a wholesome, naturally sweet breakfast paradise.

Island Vanilla begins with finely-shredded wheat pieces that are woven together to create light, tasty whole grain biscuits. These pieces are then naturally sweetened using evaporated cane juice crystals that are infused with organic vanilla extract. Within the rugged wheat layers are finely ground vanilla beans that gently drift loose while floating in milk.

Just like Kashi’s other Organic Promise woven biscuit cereals Autumn Wheat and Cinnamon Harvest, Kashi’s Island Vanilla Cereal contains no artificial ingredients and is free of highly refined sugars, artificial additives and preservatives. Every serving provides superior nutrition with 48 grams whole grains per serving, six grams of fiber and protein and minimal sugar, containing less than nine grams per serving. It is 95 percent organic and USDA Organic – certified Organic by Quality Assurance International.

Kashi’s new Island Vanilla cereal is sold in grocer aisles nationwide.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Land O’ Frost launches sub sandwich kit

BY Allison Cerra

LANSING, Ill. Land O’Frost announced the launch of its first Sub Sandwich Kit, featuring consumer favorites smoked ham and oven roasted turkey in the same package.

“The Land O’Frost Sub Sandwich Kit caters to busy moms who want convenience, value and consistent quality in everything they purchase for their families,” said Land O’Frost President David Van Eekeren. “All Sub Sandwich Kits are prepared with finest cuts of ham and turkey, which are slow-roasted to a tender perfection to deliver our signature great tasting lunchmeats.”

The Land O’Frost Sub Sandwich Kit differs from similar products on the market thanks to its special packaging design. Inside each Sub Sandwich Kit, the ham and turkey are packaged separately, ensuring the lunchmeat flavors don’t overlap and promising maximum freshness after each use.

The kit caters to the taste buds of individual consumers. If kids crave simply a ham sandwich or want turkey, this kit accommodates those options. And, making a loaded sub is just as simple.

Land O’Frost continues to be one of the most consistently growing brands in the packaged luncheon meat category in the United States, marketing its products in traditional supermarkets and through mass merchandising, and club store channels. Land O’Frost branded products can be found in the supermarkets and mass merchandisers that account for nearly 90% of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. territories.

Sub Sandwich Kits are available wherever Land O’Frost products are sold.

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Pepperidge Farm’s Goldfish family expands

BY Allison Cerra

NORWALK, Conn. “The snack that smiles back” has added a new product to its line.

Pepperidge Farm Goldfish has announced the launch of its graham crackers, made with whole grains and no preservatives. They are available in three popular flavors: honey, chocolate and cinnamon.

“We know that moms are increasingly more concerned when purchasing sweet treats for their kids,” said Michael Simon, SVP and general manager, Snacks Division at Pepperidge Farm. “We’re thrilled to offer new Goldfish Grahams in an effort to provide moms with a sweet, wholesome option they can feel good about giving to their families.”

Pepperidge Farm Goldfish Grahams will be available on March 30 at major supermarkets, grocery stores and mass merchandisers nationwide with a suggested retail price of $2.19.

For additional information on Pepperidge Farm Goldfish Grahams, visit www.pepperidgefarm.com.

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