CENTER STORE

Kashi Co. expands Heart to Heart product line

BY Allison Cerra

LA JOLLA, Calif. Kashi Co. announced Tuesday the addition of whole grain crackers to its Heart to Heart family of foods.

The new whole wheat crackers are as delicious as they are nutritious, featuring pioneering ingredients including plant sterols and antioxidants, making them the first nationally distributed crackers to provide more for your heart.

Similar to the other Kashi Heart to Heart offerings, the crispy whole grain crackers offer six natural antioxidants to help support healthy arteries: extracts from green tea, white tea and grape seed, vitamins E and C, and beta carotene.

Kashi Heart to Heart Whole Grain Crackers will be available at retailers nationwide beginning in June. For more information, please visit www.kashi.com.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Mott’s launches ‘Pink to the Core’ in support of breast cancer

BY Anna Mcgrath

PLANO, Texas Mott’s announced the launch of their “Pink to the Core” limited-edition applesauce promotion available through October.

“Susan G. Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists, and Mott’s is proud to join their efforts to find the cures,” said Dave Fleming, brand director for Mott’s.

Mott’s has agreed to donate $300,000 to the organization and will be a National Series Sponsor of the 2009 Susan G. Komen Race for the Cure Series.

The race dedicated to raising awareness of breast cancer and breast health is the world’s largest series of 5K runs, operating in more than 120 cities and five countries.

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Hawaiian Springs expands to U.S.

BY Anna Mcgrath

COSTA MESA, Calif. Hawaiian Springs LLC, an esteemed worldwide natural water brand, announced their expansion to the United States.

The natural artesian water comes from the Keau’au waters, deemed some of the purest waters in the world, according to the U.S. Geological Survey.

“We believe Hawaiian Springs will be incredibly well received by discerning, health-conscious consumers throughout the U.S.,” said Rick Hadley, chairman and CEO of Hawaiian Springs. “While other processed waters can leach minerals and nutrients from the body, Hawaiian Springs natural water is filtered through 13 thousand feet of volcanic rock and is among the purest in the world.”

Hawaiian Springs water can be found at chief food retail stores including Whole Foods and Mother’s Market, and will soon be available at other stores throughout the United States.

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