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Kashi boosts GoLean Crisp! line with new cereal

BY Allison Cerra

LA JOLLA, Calif. — Just two years after launching its GoLean Crisp! line, Kashi announced that it has added a new cereal to the mix.

New Kashi GoLean Crisp! cinnamon crumble cereal features light and crispy whole grain clusters with natural cinnamon and offers 10 g of protein, 20 g of whole grains in each serving, and is a good source of fiber, Kashi said.

Kashi GoLean Crisp! cinnamon crumble cereal now is available at grocers and natural food retailers nationwide for a suggested retail price of $3.99.

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Sun Products taps Al Drewes as finance chief

BY Allison Cerra

WILTON, Conn. — The SVP and CFO of Pepsi Bottling Group is heading to Sun Products.

Sun Products, known for its laundry detergent, fabric softeners and other household products, announced that Al Drewes will join the company as EVP and CFO. In his role, Drewes will be responsible for all aspects of financial planning and accounting, tax, audit, treasury as well as IT, strategic planning, mergers and acquisitions for the company.

“Al brings extensive global financial experience and a strong strategic focus that will help build our company and deliver results,” Sun Products president and CEO Jeffrey Ansell said. “With his broad commercial and financial expertise spanning more than 25 years, and a proven track record of leading new business development in the consumer products industry, we are delighted to add an executive of such accomplishment to our leadership team.”

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Starbucks goes ‘blond’

BY Allison Cerra

SEATTLE — A new lighter roast coffee from Starbucks has debuted at retail.

Starbucks said its new Starbucks Blonde Roast is designed to cater to coffee drinkers that prefer a lighter roast to the brewer’s current portfolio of medium and dark roast coffees.

"Starbucks Blonde Roast is our answer to providing a premium lighter roast coffee to appeal to those that describe Starbucks signature roast as too intense," Starbucks president of channel development Jeff Hansberry said. "This new roast profile will allow us to increase our share of the brewed coffee market down the grocery aisle where a majority of coffee sales are in the light and medium roast categories. This segment of the market represents a $1 billion opportunity for the company in the U.S. alone."

Starbucks Blonde Roast is available as whole bean, ground coffee and Starbucks Veranda Blend K-cup packs at retail and grocery stores nationwide. Additional varieties are available at Starbucks stores.

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