BEAUTY CARE

The Kardashians hit Target’s beauty aisle

BY Antoinette Alexander

MINNEAPOLIS — The Kardashians are coming to Target’s beauty aisle this month, the retailer announced in its corporate newsletter.

Making waves in the beauty aisle are the Kardashian Beauty hair care tools, which includes the 3-in-1 Curl, Wave & Smooth Iron, the 1” Flat Iron and a hair dryer.

“The design and functionality of Kardashian Beauty is the result of years of working with the world’s most talented hairstylists,” stated Khloé Kardashian.

Kardashian Beauty hair tools are priced at $89.99 and are available in all Target stores and online at Target.com.

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BEAUTY CARE

DSN salutes Walgreens beauty team at exclusive reception

BY DSN STAFF

WHEELING, IL — Drug Store News hosted an invitation-only reception, here, Tuesday, to celebrate the March 9 issue of DSN, and its exclusive cover feature, “Walgreens goes BIG in beauty.” More than 100 supplier executives mingled with key members of the Walgreens beauty and personal care team at the March 17 event, held a few miles down the road from Walgreens’ Deerfield headquarters, at posh restaurant and lounge Saranello’s.

In its exclusive, 34-page report DSN examined everything Walgreens is doing, driven by the leadership of GVP/GMM Shannon Curtin and her core beauty and personal care team, to win the hearts and wallets of its customers in its mission to become America’s most shopped — and most loved — beauty destination. DSN examined the role mass beauty, “mass-tige,” prestige and “owned” brands play in Walgreens beauty strategy, as well as how the company is leveraging a massive army of some 26,000 beauty advisers, and a vast cadre of innovative and unique programs, including a slick consumer-facing beauty lifestyle magazine and website, and much more. To download the complete report, click here.

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BEAUTY CARE

Skin care brand eos inks collaboration with Keds

BY Antoinette Alexander

LEXINGTON, Mass. — Skin care brand eos has teamed up with Keds to offer a fresh collection of three sneakers inspired by the flavors and colors of eos Smooth Sphere Lip Balms.

The limited edition styles are available now exclusively at Shoe Carnival. As a special bonus, each pair comes with a matching eos Smooth Sphere Lip Balm in the box.

The styles include:

  • Champion eos Passion Fruit (purple): $50;
  • Champion eos Blueberry Acai (blue): $50; and
  • Double Up eos Pomegranate Raspberry (pink): $55.

"We are thrilled that eos Lip Balm Spheres have inspired fashion-favorite Keds. We've seen how much eos consumers love Keds and this is a great way for our brands to come together," said Sherry Jhawar, VP marketing, eos.
 

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