BEAUTY CARE

Kao names Nosek president of Kao USA as part of new global management approach

BY Antoinette Alexander

CINCINNATI — As part of a move to integrate its beauty care products business, Kao has named John Nosek president of Kao USA, the newly restructured beauty care company that merges Kao’s prestige, mass and salon businesses in the United States.

Beginning this month, Kao’s beauty care subsidiaries in North America and Europe will run as unified organizations in the major countries in which they operate. In his capacity as president of Kao USA, Nosek will oversee the consumer products business, professional salon business and Molton Brown USA.

The Kao USA brand portfolio includes Ban antiperspirants; Jergens and Curel hand and body lotions; Biore facial care; John Frieda hair care, as well as Goldwell and KMS California professional hair care and Molton Brown products for body and home.

Previously, Kao’s key beauty care subsidiaries all operated as independent businesses in the North American and European markets. Under the direction of Nosek in the United States, these subsidiaries will be unified with an emphasis on standardization of work practices and integration of information technology systems.

The global management approach will give Kao increased leverage in target markets and enable Kao to better utilize its combined experience and resources to accelerate the growth of the Kao group in the United States, according to the company.

Nosek joined Kao Brands in 2006 as VP of sales and was named GM for Kao Brands U.S. in 2008. Prior to his first role at Kao Brands, Nosek held a variety of executive positions in the consumer products arena with other industry giants, such as L’Oréal USA and Bristol-Myers Squibb.

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BEAUTY CARE

Beautifying the brow

BY Antoinette Alexander

NEW YORK — Bold brows are hot, as evidenced by the beauty looks at spring 2012 Fashion Week and the sales data at retail. Looking to spring 2012, Maybelline New York has introduced its new Master Shape Brow pencil. The wax pencil features subtle color pigments for a natural look, and the groomer brush adds the finishing touch. It comes in blonde, soft brown, deep brown and auburn, and has a suggested retail price of $7.99.


Sales of eyebrow makeup at food, drug and mass (excluding Walmart) rose 5.9% in the 52 weeks ended Nov. 27, according to SymphonyIRI Group.

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Innovation aids depilatories sales

BY Antoinette Alexander

New products and innovation helped drive sales of depilatories. According to SymphonyIRI Group, sales of depilatories rose more than 15% to $23.4 million for the most recent 12 weeks ended Nov. 27 at food, drug and mass (excluding Walmart).


Olay recently entered the segment with its new Olay Smooth Finish Facial Hair Removal Duo, a two-step system to remove unwanted facial hair. Earlier in 2011, Veet launched its Ready-to-Use Hair Removal Wax Strips For Face & Body and also reformulated its Veet Fast Acting creams for normal and sensitive skin.

 

 

The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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