BEAUTY CARE

Kao recognized as one of the world’s most ethical companies

BY Gisselle Gaitan

On the heels of acquiring salon brand Oribe, Kao has announced that it has been named of the World’s Most Ethical Companies by Ethisphere Institute — a company that specializes in research on corporate ethics and social responsibility.

Kao is the only Japanese country to have received this recognition for 12 straight years, since the award’s inception in 2007, the company said.

“We are honored to be recognized as one of the World’s Most Ethical Companies for 12 consecutive years. As we continue to offer a wide array of innovative products to the market, our commitment to Integrity has never wavered since we began the business 130 years ago. I must impress upon everyone that compliance is the cornerstone of our company’s existence that is in a variety of business fields. This Integrity continues to be embraced in Kao’s daily business activities in a culture of openness,” Michitaka Sawada, president and CEO of Kao, said.

The World’s Most Ethical Companies is a recognition bestowed on those who have achieved significant results for corporate transparency, fairness, ethics and compliance.

An ethics and compliance program, corporate citizenship and responsibility, culture of ethics, governance and leadership, innovation and reputation are other categories in which in the institute surveys and evaluates companies.

“Kao is the only company in Japan that we have honored on the World’s Most Ethical Companies list every year since the award’s inception,” Ethisphere’s chief executive officer, Timothy Erblich, said. “It underscores their commitment to integrity that is in tune with changes in expectations of society. We hope Kao will continue to engage in business with integrity and lead their industry across the globe in advancing ethical standards and practices.”

Kao, the parent company of such brands as John Frieda, Molton Brown, Bioré and Jergens, will continue to pursue its mission of contributing wholehearted satisfaction and enrichment in the lives of people globally, alongside sustainability in society, the company said.

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Cosmoprof targets emerging brands, intros Beauty Vanities

BY Gisselle Gaitan

Cosmoprof North America, or CPNA, an all-encompassing business-to-business beauty event, has announced the launch of Beauty Vanities — a special area dedicated to enhancing the experience of small, emerging beauty brands at its upcoming event.

Beauty Vanities will spotlight small, start-up brands by giving them ample opportunity to stand-out and get discovered on the show floor with an all-inclusive experience at a low entry cost. The program, which is set to take place July 29 to 31, at the Mandalay Bay Convention Center in Las Vegas, will offer a fully furnished stand with high design aesthetic in a prime location on the show floor for maximum exposure.

“Beauty Vanities was specifically created as an entry point to give smaller companies that are new to the market a little extra TLC at our expansive international exhibition,” Daniela Ciocan, marketing director at CPNA, said. “This all-inclusive package is perfect for small, indie brands looking to make a splash and reap the benefits of the extensive retailer and industry-wide exposure our show is famous for.”

The limited space was created as a response to the market’s demand for indie beauty brands to have access to solid, proven business launch pads at an affordable price, the company said. Its result is to dramatically increase ROI and connect with key industry buyers at the sought-after event.

Participation in the Beauty Vanities special also gives exhibitors access to many of CPNA’s coveted value-added programs such as Boutique — an on-site sampling bar — buyers programs, TV shopping auditions, and innovative social media programs, such as Beauty-E Zone, CPNA Beauty Reviews and See It @ CPNA.

“What’s made our special areas so sought after by key buyers and exhibitors alike is the fact that they feature a carefully curated display of the latest innovations in their category,” Ciocan said. “Beauty Vanities is no different, and we are committed to making it equally successful.”

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Taste Beauty revamps bubble baths with Float

BY Gisselle Gaitan

Taste Beauty, founded by a trio of executives with more than 30 years of combined experience in the beauty industry, aim to create first-to-market products for consumers.

The New York City-based company’s latest innovation, Float is a pop culture phenomenon that’s already millennial-mom approved and has all the markings of being an Instagrammable product, the brand said. Its overall focus is to reimagine the classic rubber ducky, which its done via its two designs.

Coming in a flamingo and unicorn option, the Float contains a scented bubble bath that doubles as a floating toy. As with other items from the brand, products are safe, effective, gluten-free and not tested on animals.

Further product information can be found on Taste Beauty’s website, Facebook and Instagram pages.

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