News

Kantar: Kroger and PepsiCo making run toward top-rated companies

BY Michael Johnsen

NORWALK, Conn. – Kroger and PepsiCo are making a run at Walmart and Procter & Gamble on Kantar Retail's annual 2015 PoweRanking survey released Wednesday. Kroger and PepsiCo each obtained second-place rankings overall in their respective industries for the first time in the 19-year history of the PoweRanking, based on how trading partners evaluated their performance across key areas of their commercial relationships.
 
On the retailer side, more than half of manufacturer survey respondents continued to cite Walmart as the overall best-in-class retailer due to its massive scale, sustained strength in logistics and operations, and recent investments in digital and ecommerce capabilities that will help it ensure consistent growth and profit over the long term. 
 
Kroger, with its first-ever No. 2 ranking, was lauded by manufacturers for continued innovation and optimization of the data-driven tactics driving effective execution of its shopper-focused strategy.
 
Target came in at an overall No. 3 rank, but maintained its No. 1 position in "Best Store Branding" and "Most Innovative Merchandising Approach." 
 
P&G maintained its ranking among retail trading partners on account of its strong brands and its capabilities in aligning strategies in a shifting retail landscape. "P&G is best due to the speed at which they respond to our new strategies," one major retailer shared. "It's a very intentional move on their part – to quickly understand changes in strategy, thinking in that language and moving to act on it."
 
PepsiCo was recognized most for its innovative marketing approaches, outranking all other manufacturers.  
 
General Mills was virtually tied with No. 2-ranked PepsiCo, with high praise for its strong customer teams. In fact, General Mills achieved the No. 1 position for Best Sales Force/Customer Teams for the third year in a row.
 
"While 2015 may have been a challenging year, and we are likely at the beginning of a long period of evolution, in many ways there has never been a more exciting time to work in the industry," stated Dan Raynak, EVP strategy and development at Kantar. "It may require some 'pivots,' but those who place the right bets will continue to play an important role in the lives of consumers and shoppers for many years to come." 
 
Both retailers and manufacturers expect the fundamental trend of increasing change, complexity and competition to continue in full force for at least the next several years, which means winning organizations will be those that can both anticipate important shifts in the business and quickly pivot their resources and capabilities to capitalize on them.
 
That fundamental capacity to identify and align with trading partners on the critical "pivot points" that can drive mutual growth is what PoweRanking participants emphasized as the biggest single lesson for the industry to consider as they wrap up 2015 and begin planning and preparations for 2016.
 
The 2015 PoweRanking study included responses from more than 600 retailer and manufacturer respondents.
 
 
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Walgreens increases convenience of Apple Pay

BY Michael Johnsen

DEERFIELD, Ill. — In what could be an important step for mobile payment, Walgreens is expanding the Apple Pay functionality it provides customers.
 
Members of Walgreens’ Balance Rewards program can now seamlessly use their account through Apple Pay, without separately scanning a Balance Rewards card or barcode. Members will have the ability to earn and redeem loyalty points via Apple Pay by adding the Balance Rewards digital card to the Wallet app in iOS 9 and using it at checkout.
 
Members can hold their iPhone near the contactless reader with a finger on Touch ID and the appropriate rewards information will be sent. On Apple Watch, they can double-click the side button, select their Balance Rewards card, and hold the face of Apple Watch up to the reader.
 
“We’re excited to be the first to provide our customers with increased ease of access to their Balance Rewards account and information when using Apple Pay,” said Sona Chawla, president of digital and chief marketing officer for Walgreens. “This offering supports our commitment to removing friction and enabling a simple and convenient customer experience.”
 
While Apple Pay has been available for a little more than a year, usage rates are still low. Walgreens is the first retailer to increase the convenience and usability of Apple Pay by integrating its loyalty program with the mobile payment service. The more than 85 million active Balance Rewards members will now have another reason to join Apple Pay, or use an existing account.
 
Loyalty integration is not guaranteed to boost Apple Pay usage at Walgreens, but Apple, as well as other mobile payment providers and retailers, will be watching carefully. If this proves to be the impetus for consumers to finally start using mobile payment in large numbers, expect integrated loyalty at a lot of other retailers and also with a lot of other mobile payment solutions.
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Find out which stores Target is closing next year

BY Gina Acosta

MINNEAPOLIS — Target is taking steps to right-size its portfolio by closing 13 money-losing stores on Jan. 30, according to a report from the Minneapolis St. Paul Business Journal.

The decision to close a Target store is not made lightly,” spokesperson Kristy Welker told the publication. “We typically decide to close a store after careful consideration of the long-term financial performance of a particular location. Typically, the decision to close a store is as a result of seeing several years of decreasing profitability."

Read more about Target's store closings by clicking here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?