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Just Pure Water hits retail

BY Allison Cerra

WESTMINSTER, Colo. — New Age Beverage has introduced a line of noncarbonated, all-natural water.

Just Pure Water is an an unsweetened, zero-calorie purified water infused with the natural flavors of either lemon-lime, orange or berry. The beverages are packaged in 24-oz. aluminum cans.

Just Pure Water currently is available at Sprouts stores in Colorado and Arizona.

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Clorox turns down acquisition proposal from Icahn Enterprises

BY Allison Cerra

OAKLAND, Calif. — Clorox has turned down an acquisition proposal from Icahn Enterprises valued at $76.50 per share, the company’s board of directors announced Monday.

Clorox’s board, in consultation with its financial and legal advisers, concluded that the offer "substantially undervalues the company and is neither credible nor adequate," Clorox chairman and CEO Don Knauss wrote to Icahn Enterprises chairman Carl Icahn, adding that Clorox is committed to continued stockholder value creation. The company received the offer July 14.

"Clorox has leading brands that are well-positioned in their categories and continuing to gain market share," Knauss said. "In fact, on an all-outlet retail basis, our U.S. brands have gained significantly more market share than any other branded consumer products company, or private label, in our categories over the last three years."

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PepsiCo Beverages Canada unveils 7UP EcoGreen bottle

BY Allison Cerra

MISSISSAUGA, Ontario — PepsiCo’s Canada operations has introduced its first soft drink bottle made from 100% recycled PET plastic.

The company said that its 7UP soft drink will be available in the EcoGreen bottle in Canada. With the introduction of the 7UP EcoGreen bottle in Canada, PepsiCo Beverages Canada will reduce the amount of virgin plastic used by approximately 6 million lbs. over the course of one year.

"After three years of research and development, we have cracked the code to commercially develop a soft drink bottle made from 100% recycled PET plastic, and Canada has proudly led the way," PepsiCo Beverages Canada president Richard Glover said. "Consumers want products and packaging that reflects their desire to protect the environment, and PepsiCo is committed to delivering on that with this kind of world-class innovation."

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