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Just Born to open retail store for Peeps

BY Allison Cerra

BETHLEHEM, Pa. Just Born will open its first retail store for one of its candies.

Peeps, marshmallow candies in chick and bunny shapes, will have their own store, Peeps & Company in National Harbor, Md. In addition to its great tasting candy, the store will offer an array of such high-quality branded items as apparel, gear, china and toys within a fun, branded retail location.

Peeps & Company is slated to open this fall.

In a joint statement, David Shaffer and Ross Born, co-CEOs of Just Born, said, “This is a momentous occasion for Just Born, our family of associates and fans of our candy. For years, we have seen tremendous growth and excitement in our brands, and received many requests for a store in just the right location. In an extensive search, assisted by Cooper Retail Consulting, we selected National Harbor, which promises to meet all of our needs.”

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Bear Naked introduces all-natural granola bars

BY Allison Cerra

LA JOLLA, Calif. Bear Naked, the natural foods innovator, is expanding its premium, all-natural granola family to include a new line of granola bars that offers active consumers a unique, on-the-go snacking alternative.

Soft and chewy in texture and available in three enticing flavors (Chocolaty Cherry, Tropical and Fruit and Nut) Bear Naked 100% Pure & Natural Grain-ola bars provide a new way to satisfy cravings for delicious, “bearly” processed snacks.

Made with 100% ingredients straight from nature and minimally processed, they do not contain any preservatives, artificial flavors, trans fats, cholesterol, hydrogenated oils or high fructose corn syrup.

Chocolaty Cherry combines rich chocolate with cherries, pecans and almonds. Tropical features exotic fruits including mango, papaya, pineapple and coconut. Fruit and Nut replicates the popular Bear Naked all-natural granola flavor with a blend of raisins, cranberries and hearty pecans and almonds. Bear Naked 100% Pure & Natural Grain-ola bars are now available in grocery stores nationwide for the suggested retail price of $1.69 per bar.

“We are thrilled to introduce our 100% Pure & Natural Grain-ola bars, a perfect fit for the Bear Naked family of foods that provide multi-sensory combinations of pure and simple ingredients,” said Ryan Therriault, senior manager, brand marketing and innovation. “Bear Naked is dedicated to providing great-tasting, nutritious snacks that compliment a naturally inclined, modern lifestyle. These Grain-ola bars are an innovative solution that strikes the perfect balance of exciting flavor, healthy indulgence and simple nutrition that nourishes the body, mind and spirit without sacrificing great taste.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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Barilla gives consumers a taste challenge with contest

BY Allison Cerra

CHICAGO Finding a simple way to eat healthier without sacrificing taste just got easier.

With the Barilla “That’s Whole Grain?” Taste Challenge, pasta lovers are invited to discover the great taste of Barilla Whole Grain. From now until Dec. 31, anyone who tries and is not completely satisfied with Barilla Whole Grain will receive a free box of his or her favorite regular Barilla pasta.

To participate in the challenge, consumers simply need to purchase a box of Barilla Whole Grain. Consumers who are not completely satisfied can receive a free box of their favorite regular Barilla pasta by submitting a completed redemption form, original store receipt and original UPC symbol. For easy-to-make recipes, nutritional information and challenge rules visit www.TryBarillaWholeGrain.com.

“At Barilla, we take great care to develop better-for-you pastas that not only provide the benefits of healthy eating but also deliver the great taste and quality you have come to expect from Italy’s No. 1 Brand of Pasta,” said Kirk Trofholz, president of Barilla America Inc. “We are confident that people will embrace Barilla Whole Grain as a delicious and nutritious way to incorporate whole grains into their mealtime.”

Offered in six shapes — rotini, penne, medium shells, linguine, spaghetti and thin spaghetti — Barilla Whole Grain is available nationwide.

KelloggsDRSNhttp://www.centerstoregrowth.com

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