CENTER STORE

Just Born to open retail store for Peeps

BY Allison Cerra

BETHLEHEM, Pa. Just Born will open its first retail store for one of its candies.

Peeps, marshmallow candies in chick and bunny shapes, will have their own store, Peeps & Company in National Harbor, Md. In addition to its great tasting candy, the store will offer an array of such high-quality branded items as apparel, gear, china and toys within a fun, branded retail location.

Peeps & Company is slated to open this fall.

In a joint statement, David Shaffer and Ross Born, co-CEOs of Just Born, said, “This is a momentous occasion for Just Born, our family of associates and fans of our candy. For years, we have seen tremendous growth and excitement in our brands, and received many requests for a store in just the right location. In an extensive search, assisted by Cooper Retail Consulting, we selected National Harbor, which promises to meet all of our needs.”

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Bear Naked introduces all-natural granola bars

BY Allison Cerra

LA JOLLA, Calif. Bear Naked, the natural foods innovator, is expanding its premium, all-natural granola family to include a new line of granola bars that offers active consumers a unique, on-the-go snacking alternative.

Soft and chewy in texture and available in three enticing flavors (Chocolaty Cherry, Tropical and Fruit and Nut) Bear Naked 100% Pure & Natural Grain-ola bars provide a new way to satisfy cravings for delicious, “bearly” processed snacks.

Made with 100% ingredients straight from nature and minimally processed, they do not contain any preservatives, artificial flavors, trans fats, cholesterol, hydrogenated oils or high fructose corn syrup.

Chocolaty Cherry combines rich chocolate with cherries, pecans and almonds. Tropical features exotic fruits including mango, papaya, pineapple and coconut. Fruit and Nut replicates the popular Bear Naked all-natural granola flavor with a blend of raisins, cranberries and hearty pecans and almonds. Bear Naked 100% Pure & Natural Grain-ola bars are now available in grocery stores nationwide for the suggested retail price of $1.69 per bar.

“We are thrilled to introduce our 100% Pure & Natural Grain-ola bars, a perfect fit for the Bear Naked family of foods that provide multi-sensory combinations of pure and simple ingredients,” said Ryan Therriault, senior manager, brand marketing and innovation. “Bear Naked is dedicated to providing great-tasting, nutritious snacks that compliment a naturally inclined, modern lifestyle. These Grain-ola bars are an innovative solution that strikes the perfect balance of exciting flavor, healthy indulgence and simple nutrition that nourishes the body, mind and spirit without sacrificing great taste.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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Evian Natural Spring Water urges U.S. consumers to ‘Live Young’

BY Allison Cerra

ATLANTA Evian Natural Spring Water has unveiled a new entertaining global advertising campaign and a new signature message.

The worldwide kick off began with a pre-launch and online infiltration via YouTube in the United States, France, United Kingdom, Germany, Canada and Japan. The new ads portray lively, happy babies roller break-dancing to a remix of the hit “Rapper’s Delight” by hip-hop producer Dan the Automator. The remix will be available as an MP3 from all major international digital download sites, just one way Evian is placing the Web at the heart of this campaign.

“To Evian, youth is not a matter of age, but a mindset — a youthful mindset that is optimistic, believes that everything is possible and is curious and eager to discover the world — much like that of a child,” stated Jerome Goure, VP marketing for Danone Waters of America, the exclusive importer and marketer of Evian in North America. “The babies in this campaign exemplify this attitude and the celebration of adding life to your years.”

In addition to the television and online debut this summer, the “Live Young” campaign will be featured at upscale consumer events around the world, including the Evian Masters Women’s Golf tournament in July and the U.S. Open Grand-Slam tennis tournament in August through September.

The new campaign includes television spots and short films (also available for viewing on the brand’s new Web site, www.evianliveyoung.com).

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