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Just Born licensed products to be launched this spring

BY Allison Cerra

BETHLEHEM, Pa. Just Born, Inc. has announced a number of new licensing partners and programs. These new licensees will launch Peeps and Hot Tamales branded merchandise starting in spring 2009.

For its Peeps brand, Just Born has collaborated with Lenox to develop a new line of Peeps porcelain and ivory fine china home decor and giftware products. The initial line will feature the bunny and chick collectibles. The collection will be available at retail, online and through direct sales.

Russ Berrie, known for its stuffed animal toys, is launching an extensive new line of Peeps branded items, including Plush Peeps Chicks and Bunnies (in a variety of sizes and colors) and accessories, including luggage tags and jewelry.

Hanna’s Candle Co. will join Just Born with a line of candles and home fragrances.

Meanwhile, Houston Harvest will enhance the Peeps line with new treats, including Peeps rainbow-colored, marshmallow-flavored popcorn. In February, Houston Harvest launched a Hot Tamales brand popcorn, a cinnamon-flavored confection. Both brand popcorn treats will be sold in gift and tin sets.

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Healthy Choice revitalizes its brand

BY Allison Cerra

OMAHA, Neb. Healthy Choice is raising the bar in the frozen foods category.

After 20 years of delivering nutritious frozen meals, ConAgra Foods’ brand has been revitalized with contemporary, great-tasting recipes, including Healthy Choice All Natural Entrees, a humorous advertising campaign featuring actress Julia Louis-Dreyfus and a makeover of its packaging and Web site.

“Healthy Choice understands that people are making the connection between eating right and looking and feeling their best. But this doesn’t mean they want to give up the foods they love or the contemporary recipes they crave, and as the innovator of the category, we’re in a unique position to deliver this,” said Carlos Veraza, VP, general manager frozen, ConAgra Foods. “Healthy Choice is relentlessly focused on helping consumers eat healthy by providing food with more positive health benefits and delivering deliciously healthful meals with protein, fiber, antioxidants and other nutrients that consumers seek.”

The brand kicks off its reinvention with Healthy Choice All Natural Entrees, a new line of six contemporary recipes with fresh-tasting, nutrient-rich varieties such as Pumpkin Squash Ravioli and Mediterranean Pasta.

Healthy Choice All Natural Entrees are delicious and healthful meals filled with protein, fiber, antioxidants and whole grains, important ingredients that help promote heart and digestive health.

In addition, Julia Louis-Dreyfus, re-introduced the brand to April 2 via a breakthrough advertising campaign. Directed by Christopher Guest, the commercials provide the opportunity for people to participate in Louis-Dreyfus’ discovery of the reinvented brand, her journey to learn more about healthful eating and her decision to share that with the rest of the world.

The new entrees are available in grocery stores and retail outlets across the country, with a suggested retail price range of $2.00 to $2.49.

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Sunny Delight hits the road with new product, campaign

BY Allison Cerra

CINCINNATI Sunny Delight Beverages Co., producer of SunnyD, is on the road again with a new product, SunnyD Smoothies, and two mobile tours focused on encouraging children to “Move, Laugh, Think.”

The SunnyD Road Trip will show kids ways to have fun with science through a partnership with science center COSI. The SunnyD Road Trips will visit more than 50 cities in 22 states over the course of 6 months. In addition to playing science-based games with children at retail locations, the tour will make donations of needed games and supplies to youth recreation centers in the cities it visits.

“The SunnyD Road Trips embody what SunnyD is all about,” said Jennifer Cottle, associate marketing director for SunnyD. “The tours bring smiles to the faces of children and their families while energizing their bodies and engaging their minds. We’re thrilled to be taking sunshine on the road for a fourth year.”

During the 2009 SunnyD Road Trip, tour managers will offer samples of the company’s newest product, SunnyD Smoothies. SunnyD Smoothies provide kids with as much calcium and vitamin D per serving as milk, and comes in two flavors: Orange Whirl and Strawberry Swirl. SunnyD Smoothies are available at major retail outlets across the country in 48-ounce bottles.

“In this country, 50% of children are not getting enough calcium each day, and 42% are not getting enough vitamin D,” Cottle said. “We created SunnyD Smoothies to help supplement kids’ diets with these nutrients since they aren’t getting enough from other sources. And, the orange and strawberry flavors have a touch of cream for a refreshingly smooth and unique taste made especially for kids.”

A second SunnyD mobile tour, called the SunnyD Hip Hop Stop, will visit major events and youth recreation centers across the country while offering samples of SunnyD Smoothies. The SunnyD Hip Hop Stop is a 14-week tour starting in May that will encourage kids to “Move, Laugh, Think” through dance. The tour will feature dancers from Philadelphia’s Chosen Dance Company, an organization committed to enhancing global understanding of Hip Hop culture and building appreciation for hip hop as an art form among people of all walks of life.

Complementing the SunnyD mobile tours is an interactive Web site at www.SunnyDroadtrip.com. Here, children and families can check out the Road Trip maps; register to win one of three Orlando family vacation packages and a number of $100 gas cards; explore the history of SunnyD; and learn about dance and science.

To find out more about the SunnyD Road Trips, visit www.SunnyD.com.

KelloggsDRSNhttp://www.centerstoregrowth.com

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