Julep’s NYC pop-up store integrates e-commerce, store experience
SEATTLE — Beauty brand Julep’s is celebrating the holidays with its first pop-up store in Manhattan — but with a twist.
"With our first pop-up, we’re bringing online retail to the physical world,” Jane Park, CEO and founder of Julep said. “Most pop-ups are temporary retail stores that leave customers thwarted when they’re gone. With the Julep New York pop-up, we’re seamlessly integrating e-commerce subscriptions into the store experience, turning a one-time shopping trip into a long-term customer relationship.”
Coming to 102 Fifth Avenue between Dec. 13 and 22, Julep is inviting visitors to experience its online Maven subscription program in the real world. Visitors can discover their style profile, customize the product mix for their monthly Maven boxes, or gift the subscription to a friend or family member. Shoppers will not only walk out of the pop-up store with their first Maven box, but also the promise of receiving a personalized assortment of Julep’s new products straight to their door each month.
What shoppers can do at Julep’s New York City pop-up location:
- Build a customized Maven box: Shoppers can experience Julep’s online Maven beauty box in-person and choose $40 to $60 worth of products — including limited edition nail colors and the beauty and skin care formulas— for $19.99. By becoming a Julep Maven in-store or purchasing a gift membership, shoppers will also receive 20% off all other purchases within the pop-up.
- Shop Julep’s most innovative products: Through the subscription every month, Julep Mavens are given first dibs at Julep’s most innovative new-to-market products. At the Julep pop-up, shoppers will be able to shop the best of the best, including such products as Bare Face Cleansing Oil, Luxe Repair Skin Serum, Konjac Facial Sponge, Oxygen Nail Treatment, and Freedom Polymer Top Coat. Shoppers can also take a sneak peek the Julep Idea Lab for an inside look at the brand’s crowd sourced product development process.
- Shop curated holiday sets: On a first-come, first-serve basis, shoppers will be able to browse and shop Julep’s limited edition curated holiday gift sets, which include some of the latest products grouped into colorful, ready-to-gift packages.
- Purchase the ultimate holiday gift: For the beauty enthusiast who has everything, Julep will offer a $10,000 package that includes the chance to create your own nail color, name it after yourself or a woman who inspires you, and receive 100 bottles of the polish to pass out to family and friends. One hundred percent of the proceeds from the sale of the polish will go to a charity of the customer’s choice. All visitors to the pop-up shop will also be able to enter to win this package.
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IRI forms strategic business agreement with Japan’s Intage
CHICAGO — IRI on Tuesday announced that it has formed a business agreement with Intage, a marketing research company in Japan.
Under this agreement, IRI clients gain access to Japanese retail point-of-sale data via the IRI Global Executive Market Reviews service. In turn, Intage is able to provide CPG and retail information and insights to their clients from all markets IRI serves worldwide.
“Our agreement with Intage underscores IRI’s ongoing commitment to providing globally oriented solutions and insights to our multi-national clients,” stated Andrew Appel, president and CEO, IRI. “Intage and IRI clients now have improved and rapid access to accurate, current and unbiased information on important international markets they can leverage to evaluate strategic growth opportunities, as well as analyze market dynamics and competitive activities.”
GEMs are customized reports based on the retail data IRI collects from grocery, drug and other available CPG retailers across multiple countries. GEM reports arm senior executives with a new level of detailed information with which they can make a wide range of business decisions around core strategies, such as product exports, partnerships, acquisition strategy, and long-term planning. With the Intage agreement in place, these executives can more speedily and easily secure key information about the following markets: Australia, France, Germany, Greece, Italy, Japan, the Netherlands, New Zealand, Puerto Rico, Spain, the United Kingdom and the United States.
GEM reports show various levels of product granularity available across 300-plus categories, depending on what is currently being tracked locally. IRI teams configure reports to client specifications and provide multiple sets of information, including value and volume sales, market share, average price, distribution, sales areas, channels and comprehensive market coverage.
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All-star lineup of industry leaders gather for annual Industry Issues Summit
NEW YORK — The 15th annual Industry Issues Summit, presented by The Drug Store News Group on Dec. 3, proved to be a powerful, all-star lineup as some of the top minds in pharmacy retailing gathered for a candid discussion of the top issues and trends impacting the industry. On top of that, brand-building genius and TV celebrity Daymond John of ABC’s “Shark Tank” delivered an exclusive lunchtime keynote.
The all-day event was held at Manhattan’s historic New York Athletic Club, which is located directly across the street from Central Park.
“The Industry Issues Summit is an important event because it brings together industry leadership to talk about significant trends, opportunities and challenges in the drug retail industry … in a productive, open environment,” said Wayne Bennett, publisher of The Drug Store News Group.
The Industry Issues Summit, which was moderated by Dan Mack, EVP strategic business development for the Swanson Group and managing director of the Mack Elevation Forum, featured a powerful panel of retailer executives including:
- Jason Reiser of Family Dollar
- Mary Kelly of Rexall
- Bill Bergin of Rite Aid
- Carmen Bauza of Walmart
- Robert Tompkins of Walgreens
- Judy Sansone of CVS Caremark
- Doug Stukenborg of Target
- Jill Turner-Mitchael of Sam’s Club
“What is getting in the way of deeper relationships on a higher level? What gets in the way in your business in terms of elevating the business, the relationships, the engagements?” asked Mack as he set the stage for panelists.
How do retailers and suppliers overcome a roadblock? It starts with sharing risk and build a trusting relationship.
During the high-energy discussion, participants also touched upon such topics as hidden assets within their organizations, new and unique insights that suppliers could bring to the table and how suppliers can best work with retailers and strengthen the trust.
Meanwhile, keynote speaker John of ABC’s “Shark Tank” shared with industry players his strategies for becoming a “shark.” In sharing his story on how he became a brand-building success, John outlined some key pointers he learned along his journey:
- Understand the “power of broke.” If you act like you’re broke, you get creative and remain creative;
- Do your homework;
- Love what you’re doing;
- Remember you are the brand; and
- Those who are successful keep swimming. As a shark, you must keep swimming.
Kicking off the day was the Health, Wellness and Technology panel discussion, which was moderated by Chris Dimos of McKesson. Panelists shared their insights on the rise of mobile apps and how they can help improve patient outcomes, drive patient engagement and close the loop between pharmacists, physicians and patients.
Retail panelists included:
- Robert Thompson of Rite Aid
- Jeff Brown of Walmart
- John Fegan of Winn-Dixie
- Craig Norman of H-E-B
- Will Abbott of CVS/pharmacy
Following the discussion on technology was the Diabetes Leadership Forum, moderated by Dave Wendland of Hamacher Resource Group. Panelists discussed such topics as diabetes prevention and programs implemented at retail to help patients manage their condition.
Retail panelists included:
- Tim Weippert of Thrifty White Pharmacy
- Michael Mastromonica of Costco
- Raymond McCall of Ahold USA
- Michael Wolf of Walgreens
- Debbie Hiller of Kerr Drug
- Chuck Wilson of Health Mart
- Leon Nevers of H-E-B Pharmacy
Sponsors of the event included Catalina, Pfizer Consumer Healthcare, Pacific World, Core Science Media, Pharmavite, GlaxoSmithKline, Similasan, WorkPlaceMedia, Hyland’s, Novartis, mscripts, SoloHealth, Pill Jogger, higi, Emdeon, Takeda, Novo Nordisk, BD, UltiMed, AccentHealth and Sundial Brands.
I must say, this was one of the best-ever events. An all-star line-up, terrific topics, and outstanding coordination. Hats off to the entire DSN team and to the participants and attendees at what has become a must-attend industry event!