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Jubilant Life Sciences announces generic Aldacone, Namenda

BY Ryan Chavis

UTTAR PRADESH, India — Jubilant Life Sciences, an integrated pharmaceuticals and life sciences company, last week announced that it received approval from the Food and Drug Administration for spironolactone tablets, 25 mg, 50 mg and 100 mg, which is the generic version of Aldactone. The drug is used to treat fluid retention caused by congestive heart failure and cirrhosis of the liver.

The market size for spironolactone tablets is $87 million per annum, according to IMS data. The company said it expects to launch the product in first quarter 2015.

The company also received FDA approval for memantine tablets, 5 mg and 10 mg, the generic form of Namenda from Forest Labs. Memantine tablets are used for the treatment of moderate-to-severe Alzheimer’s disease. The drug is expected to launch after the patent expiry in 2015, the company said.

 

 

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SodaStream unveils new line of syrup concentrates

BY Ryan Chavis

AIRPORT CITY, Israel — SodaStream, a manufacturer and distributor of home beverage carbonation systems, last week announced SodaStream Free, a range of fruit-flavored syrup concentrates that allows consumers to make beverages at home. These syrups contain a fraction of the calories and sugar content of regular soft drinks, the company said.

 

"Today, people want to live a better life, and there is a clear trend toward drinking lightly sweetened sparkling drinks. SodaStream is all about enabling people to create better-for-you drinks the way they like them. SodaStream Free is the perfect way to enjoy homemade, lightly sweetened sparkling drinks made with natural ingredients," said Daniel Birnbaum, CEO of SodaStream.

Consumers can choose from Kiwi-Pear, Passion-Mango, Cranberry-Raspberry, Apple-Peach, Lychee-Green Tea and Fresh Bitter Lemon. The products have been launched as part of a co-branding partnership with Cooking Light, an epicurean brand with a focus on food and health.

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Athletes join Team Fruity and Team Cocoa

BY Ryan Chavis

PARSIPPANY, N.J. — As part of a competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is more popular with fans, Post Foods announced two professional American soccer players to grace its cereal boxes. Omar Gonzalez of the Los Angeles Galaxy will join WWE star John Cena on Team Fruity, while Olympic gold medalist and forward of the Portland Thorns, Alex Morgan, will join basketball star Kyrie Irving on Team Cocoa.

“We are thrilled to add such great soccer talent to the Team Fruity and Team Cocoa rosters, especially as the sport continues to become more popular among kids and parents alike,” said Sue Fruzzetti-Reich, senior brand manager at Post Foods. “Our team captains, John Cena and Kyrie Irving, have done a tremendous job leading their respective teams this year and drumming up team spirit among all Pebbles fans. We are looking forward to having Alex and Omar join the Team Pebbles campaign and rally support among their fans.”  

Since January, Post Foods has been encouraging Fruity Pebbles fans to show their allegiance to Team Fruity or Team Cocoa. Fans can head over to TeamPebbles.com and download an interactive app that encourages them to vote, take photos and play minigames. By taking part in the online challenges and sharing them through Instagram using their preferred team hashtag (#TeamFruity or #TeamCocoa), fans have the chance to win such prizes as gift cards, iPads or signed merchandize.

Fans will be able to collect the boxes featuring Gonzalez and Morgan beginning May 2014.

 

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