BEAUTY CARE

J.R. Watkins Naturals expands its reach

BY Antoinette Alexander

WINONA, Minn. — J.R. Watkins Naturals is expanding its presence in the Asian market by selling its personal care and home care products through retail chains in Hong Kong, Japan and Taiwan.

"There is a growing demand for heritage brands and natural products in Asia, particularly in Hong Kong, South Korea, Japan and Taiwan," stated J.R. Rigley, J.R. Watkins Naturals’ sales and marketing VP. "We are proud to bring more than 140 years of natural tradition to consumers in these countries."

J.R. Watkins Naturals has sold home care products in South Korean department stores and specialty shops since March 2009. Its success there and the identification of a distributor with the experience to help further develop the brand facilitated its expansion in Asia, the company stated. Support will include product placement, pricing and marketing initiatives.

"After studying the market for several years and carefully considering this expansion, J.R. Watkins Naturals is confident we have selected the right partner to ensure continued success for the brand abroad," Rigley added.

J.R. Watkins Naturals also is considering expansion to China, and possibly Australia.

In the United States, J.R. Watkins Naturals products are available through multiple distribution channels, including Target, Walgreens, Whole Foods, Walmart and QVC.

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EFSA panel OKs GSK’s ‘toothkind’ drink health claim

BY Antoinette Alexander

PARMA, Italy — The European Food Safety Authority has granted GlaxoSmithKline a positive opinion for a health claim related to its "toothkind" drinks, according to BeverageDaily.com, an online news service.

According to the report, the EFSA panel ruled that a cause-and-effect connection could be established between "toothkind" drinks and reduced demineralization, but only when they are consumed in place of high quantities of juice or sugary drinks.

According to the report, the panel suggested the following wording for a health claim: "Frequent consumption of typical juice drinks and sugar-containing, acidic, nonalcoholic beverages may contribute to tooth demineralization; consumption of ‘toothkind’ juice drinks in replacement of typical juice drinks and sugar-containing, nonalcoholic beverages may help to reduce tooth demineralization."

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Neutrogena, Creative Coalition emphasize importance of sun care

BY Antoinette Alexander

LOS ANGELES — Neutrogena has called upon the Creative Coalition, which is a nonprofit organization of the arts and entertainment community, to help educate the Hollywood creative community to change the way sun habits are portrayed in film and television.

Neutrogena, in partnership with the Creative Coalition, will combine sun care thought leadership with entertainment industry influence to communicate facts about skin cancer and convey the urgency of sending positive messages about the importance of sun protection.

"As the sun care leader, Neutrogena has a responsibility to educate on the importance of sun safety," stated Jim Colleran, president of Neutrogena. "We know films and television greatly influence consumer behavior, especially that of young adults, and we designed this initiative to start a dialogue to reinforce the importance of sun protection and de-glamorize tanning within pop culture. Neutrogena is hopeful that this campaign will gain the same momentum as the campaign to end onscreen tobacco use."

As part of Neutrogena’s Choose Skin Health campaign, and longstanding commitment to education around safe sun behavior and practices, Neutrogena will work with the Creative Coalition to provide educational resources on safe sun practices to actors, writers, producers and directors. Neutrogena also announced its commitment to supply movie and television sets with sun protection products and cosmetics with SPF.

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