HEALTH

Joyner agency announces launch of Pepsom products

BY Michael Johnsen

DALLAS The Joyner Sales Agency on Thursday announced the launch of Pepsom Salt and Pepsom Sports, two epsom salt products, from Pepsom. Based on both consumer and retailer input, Pepsom is creating a new segment out of what has historically a staple in many households. “We feel that the Pepsom brand with the wintergreen, spearmint and peppermint formulations will revolutionize the epsom salt first aid category by introducing refreshingly cooling blends to current and new consumers,” commented John Brown, principal of Pepsom.

According to Pepsom, Pepsom Sports is the first to be endorsed by the National Basketball Athletic Trainers Association, a fact that the company plans to emphasize in its marketing of the product. “We expect Pepsom products to be widely distributed at retail in the first quarter of 2008 due to the enthusiastic attention we are receiving during preliminary presentations,” commented Jeff Joyner, chief executive officer and president of Joyner Sales. “In fact, retailers from each trade class have already committed to distribution of this … product line.” 

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FDA offers supplement makers reprieve on labeling requirements until 2009

BY Michael Johnsen

ROCKVILLE, Md. The Food and Drug Administration last month gave a one-year reprieve to dietary supplement manufacturers regarding the product label requirements on the reporting of serious adverse events associated with supplement use, the requirement of which went into effect Dec. 22.

The agency reported that even though the law requires dietary supplement manufacturers to provide contact information for adverse event reporting on its labels, the FDA had not had a chance to issue its guidance regarding labeling by Dec. 22. Therefore, the agency will use enforcement discretion through Jan. 1, 2009.

“The labeling requirements of section 403(y) of the FFD&C Act apply to all dietary supplements labeled on or after Dec. 22,” the agency stated. “Therefore, these labeling requirements [i.e. domestic address] are already in effect. However, FDA intends to exercise enforcement discretion for the new labeling requirements until Jan. 1, 2009.”

At issue is the label. While Congress has spelled out a requirement that all manufacturers supply a “domestic address,” which includes a full U.S. mailing address, FDA also wants manufacturers to highlight the address with a prominent statement that tells consumers the contact information is for reporting serious adverse events associated with use of the product.

That added statement is not required by the legislation, FDA has said, but the agency will be looking for that statement beginning Jan. 1, 2009, nonetheless.

The agency has noted it has no objection to a firm’s combining the recommended statement with language informing consumers that the domestic address or phone number on the label may also be used for other purposes. For example, a dual-purpose label statement might be “To report a serious adverse event or obtain product information, contact…” or other similar language, the agency stated.

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Corazonas launches the first-ever cholesterol-lowering potato chip

BY Tara Smith

LOS ANGELES Corazonas Foods is transforming the classic potato chip into a heart-healthy snack with this month’s launch of the first and only cholesterol-lowering Corazonas Hearth-Healthy Potato Chips.

Using patented technology that infuses cholesterol-lowering plant sterols into the chips makes Corazonas’ Heart-Healthy Potato Chips the first chip clinically proven to reduce LDL cholesterol by up to 15 percent—all without sacrificing the taste and crunch of the classic potato chip. Additionally, the chips contain 40 percent less fat than regular potato chips.

Available in five flavors—slightly salted, Mediterranean garlic and herb, Italiano four cheese, Pacific Rim BBQ and spicy Rio Habanero—the all-natural, trans fat-free chips will retail for a suggested $2.99 for a six-ounce package.

The addition of the potato chip line expands Corazonas Foods’ portfolio of heart-healthy snack products, including Corazonas Heart-Healthy Tortilla Chips. The company, committed to combating heart disease, offers recipes and information on managing heart health on its Web site at www.corazonas.com.

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