HEALTH

Joy and Eve Behar join heart disease awareness campaign

BY Michael Johnsen

NEW YORK Bayer Consumer Care and WomenHeart: The National Coalition for Women with Heart Disease on Wednesday partnered with Joy Behar, co-host of the morning program “The View,” and her daughter Eve Behar around an awareness campaign to alert women that being prepared for a possible heart attack can help save their lives.

Preparedness includes recognizing the sometimes-subtle warning signs and keeping aspirin on hand to help reduce damage to the heart. To that end, the Behars, the Bayer aspirin brand and WomenHeart will be offering a special-edition pill tote with a convenient key ring that makes it easy to always have aspirin on hand.

“I’ve experienced firsthand the devastating impact that heart disease can have on a family when left unchecked, and I’ve learned that, when a heart attack strikes, your first line of defense is having an aspirin on hand to help reduce damage to the heart,” Joy Behar said. “This is especially important for women, who are less likely than men to survive [a heart attack] and are more likely to have a second attack. Being prepared can offer women and their families that second chance to embrace a heart-healthy lifestyle.”

Individuals can obtain a pill tote by visiting IAmProHeart.com and making a $5 donation to WomenHeart. For each donation, Bayer will make a matching donation of $5 to WomenHeart, up to a maximum of $100,000. These donations will help fund educational programming and outreach that enable women with heart disease to share their experiences, lessons learned and personal stories of courage and survival with other women who have or are at risk for developing heart disease.

“It’s so important for women to know their risk for heart disease, and to talk to their doctor about ways to be better prepared and better their odds of surviving should a heart attack strike without warning,” stated Karol Watson, chair of the WomenHeart scientific advisory council and co-director of the program in preventative cardiology at UCLA.

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Enzymedica encourages consumers to take digestive health challenge

BY Michael Johnsen

PORT CHARLOTTE, Fla. Enzymedica on Tuesday launched a campaign to drive awareness around enzymatic therapy as a way to improve overall digestive performance through the company’s 14-day “Take the Digest Challenge!”

 

For consumers taking the challenge, Enzymedica recommended its Digest Basic formula along with every meal or large snack for 14 days. Within the first two weeks, consumers should realize reduced digestive distress, increased energy and improved regularity, the company stated.

 

 

“Enzymes perform a multitude of functions in the body,” noted Kelly Crinnion, a representative for Enzymedica. “They aid everything from digestion to healthy energy levels. A daily enzyme supplement like Enzymedica’s Digest Basic provides the body [with] needed support,” she said. “Promoting proper digestion will encourage a healthy intestinal environment. … This can help relieve occasional constipation and irregularity.”

 

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New PowerBar High Intensity rolls into retail

BY Michael Johnsen

FLORHAM PARK, N.J. Nestle Performance Nutrition on Tuesday announced its entry into the sport dietary supplement category with the launch of a line of dietary supplements under the brand PowerBar Elite Series High Intensity. Formulated with sustained-release beta alanine for endurance, the line will carry the NSF Certified for Sport certification for sports nutrition products.

 

"With studies published in the last couple of years, the amino acid beta alanine appears to be joining a small list of nutritional ingredients with good scientific support for helping athletes perform at their best," stated Eric Zaltas, business development director for Nestle Performance Nutrition. "Providing the sustained-release form of beta alanine and gaining NSF certification were important considerations for us as we move into the sports dietary supplement category."

 

 

Studies suggest beta alanine supplementation can enhance performance in efforts lasting between one minute and 10 minutes, such as cycling over the top of a hill, high-intensity interval training or in sports events falling within this range.

 

Each PowerBar High Intensity two-tablet serving provides 1.6 g of beta alanine. For optimum results, athletes should take two tablets twice daily for the first four weeks and two tablets once per day thereafter. With this regimen, athletes typically see results in four to eight weeks.

 

The supplement started shipping in September through sports specialty retailers and PowerBar.com for a suggested retail price of $39.99 per 56-serving bottle.

 

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