BEAUTY CARE

Joshua Tree Skin Care names national sales manager

BY Antoinette Alexander

PINCKNEY, Mich. — Joshua Tree Skin Care, a maker of organic and natural personal care products, has named Bryan Pappas national sales manager, focusing on national grocery and retailer department store chains, as well as national outdoor retailers.

Pappas has nearly two decades of sales experience, driving sales for companies by attracting such accounts as Best Buy and TJX, the parent company of T.J.Maxx, Marshalls and Home Goods.

"Bryan has a solid understanding of the JTree brand’s mission and core values," said David Lawrence, Joshua Tree Skin Care’s president and CEO. "With his track record, we’re certain that Bryan has what it takes to help take our brand to the next level."

Pappas added, "JTree is part of one of the fastest segments in the cosmetics industry: natural and organic personal care products. Given the growth in the organic products market, the JTree brand is well-positioned. I’m excited to be a part of the brand’s evolution."

Earlier this year, JTree also brought on board Jeff Buerman of The Meridian Sports Group, an independent representative agency. Buerman has more than 20 years of experience representing products in the cycling market. His focus is on JTree sales in local southeastern Michigan retail outlets.

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Mederma expands retail presence in Canada

BY Antoinette Alexander

TORONTO — Mederma Skin Care scars gel and Mederma stretch marks therapy now are available in Canada at such retailers as Shoppers Drug Mart, London Drugs, Walmart and Pharma Plus, according to Merz Pharma Canada.

Mederma scar gel and Mederma stretch marks therapy are formulated with cepalin, a proprietary botanical extract derived from onions.

Mederma scar gel is designed to improve the appearance of scars caused by burns, injuries, acne and surgery.

Mederma stretch marks therapy promises to reduce the overall appearance of stretch marks by diminishing discoloration, improving texture and enhancing skin softness.

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Sears boosts in-store, online beauty presence

BY Antoinette Alexander

HOFFMAN ESTATES, Ill. — Following the success of its 13-store test in 2010, Sears has announced that it now is expanding its in-store cosmetic departments to more than 100 stores and online.

The staffed beauty departments include such mass brands as Revlon, L’Oréal, Maybelline and CoverGirl. The concept also includes nail care from Sally Hansen, Nicole by OPI and Essie, as well as skin care and fragrances.

"We are pleased to offer our customers a comprehensive assortment of the cosmetics, skin care and nail care brands not typically found in department stores at the mall," stated Gary Schettino, VP and GMM of Sears men’s apparel and center core at Sears Holdings. "Our foray into beauty creates the perfect complement to our new approach to fashion at Sears. The introduction of affordable and well-known brands is another example of our continued commitment to offer our customers incredible value at a total style destination."

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