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Jones Soda expands board of directors

BY Allison Cerra

SEATTLE — A former Altria Group executive has joined the Jones Soda board of directors.

Richard Cautero was appointed to the role by the existing board, the company said. In addition to working at Altria Group for nearly 30 years (most recently serving as VP finance for corporate planning and strategy), he also served as chief financial and operating officer for Maxwell House, a division of Kraft Foods.

"Richard has an incredible pedigree in the consumer brand space, having served key leadership roles with major brands including Maxwell House Coffee, Kraft Foods and General Foods among many others," Jones Soda CEO William Meissner CEO. "His deep understanding and experience in our industry sector brings a very strong addition to the Board. All of us at Jones Soda are very excited to have him as we look to continue building the strength of our team."

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Chobani breaks ground on Idaho-based production facility

BY Allison Cerra

NORWICH, N.Y. — Chobani announced that it broke ground on a new state-of-the-art, high capacity production facility.

The domestic manufacturing plant, based in Twin Falls, Idaho, will span 940,000 sq. ft. This facility, Chobani said, will create more than 400 jobs and allow the company to bring product innovations to market.

Production at the new plant is anticipated to start in the second half of 2012.

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BeBevCo expands line of relaxation drinks

BY Melissa Valliant

Bebida Beverage Company today announced that it is expanding its product line, which in January will include the new Relax 5, a 2-oz. orange-flavored relaxation shot that contains a supplement blend with melatonin.

“Relax 5 has a great taste and truly is liquid heaven for those who suffer from stress, anxiety and poor sleep,” said Brian Weber, CEO of BeBevCo.

BeBevCo, a developer, manufacturer and marketer of relaxation and energy drinks, will also be offering a three-tier point-of-sale display system to retailers selling the lineup so they can showcase both the expanding Koma Unwind and Relax 5 shots.

Koma Unwind drinks will be extended and rebranded for the UK as Koma Unwind Zero. The taste will remain the same, but the drink will contain a modified supplement blend to meet the applicable guidelines in UK markets.

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