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Jones Soda chairman/CEO Peter van Stolk to step down

BY Allison Cerra

SEATTLE Peter van Stolk will remain on as a member of the board of directors, while board members Scott Bedbury and Steve Jones will take on the interim positions of chairman and chief executive officer respectively, while the company conducts a search for a new chief executive officer.

“It has been a true honor being so intimately involved with such a special Company like Jones Soda,” van Stolk said. “Over the past 11 years the Company has grown from a small niche player in the beverage industry into a leading brand with national recognition and powerful portfolio of products.”

Prior to joining Jones Soda, board member Jones spent 17 years with The Coca-Cola Company serving most recently as the corporation’s chief marketing officer and chief executive officer of The Minute Maid Company.

Interim chairman of the board Bedbury is currently chief executive officer of Brandstream, an independent brand development consultancy he founded in 1998. He is also responsible for Nike’s “Just Do It” campaign, and Starbucks’ repositioning as a comfortable “third place” between home and work.

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Coca-Cola announces arrival of first hybrid trucks in its fleet

BY Allison Cerra

ATLANTA In an effort to go green, Coca-Cola is adding five hybrid-electric trucks to its distribution center in New York, according to published reports.

Currently, Atlanta-based Coca-Cola Enterprises has two hybrid trucks in the Bronx facility, with three additional trucks scheduled for deployment in December. The five Bronx trucks represent the largest CCE hybrid-electric fleet of any city in the U.S.

Coca-Cola Enterprises said its Bronx sales center has a total of 90 trucks serving 8,700 customers in Manhattan and the Bronx, delivering more than 8 million cases of products annually. The hybrid-electric trucks use 32 percent less fuel than standard trucks and use technology to eliminate emissions when idling or in traffic.

The company also said it recently began installing an energy efficient lighting system at the Bronx facility.

Over the next year, another 120 hybrid-electric trucks are slated join Coca-Cola Enterprises’ fleet across the country.

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Hernquist adds another resignation to Hershey’s list

BY Allison Cerra

HERSHEY, Pa. Another Hershey executive is leaving the confectioner for greener pastures.

The company announced Friday that Thomas Hernquist, senior vice president and global chief growth officer, has resigned from the company, effective December 31, 2007.

“[Hernquist] has brought a tremendous passion to continuing our heritage of making a difference in the community and in leading industry efforts to drive positive change in the world’s cocoa-growing regions,” said chief executive officer Richard Lenny.

Hernquist joined Hershey in 2003 as senior vice president, chief marketing officer, where he led the growth in Hershey’s core brands and overall confectionery portfolio in North America.

Hernquist is one of several executives that resigned this year. The most recent resignation came from the company’s senior vice president and chief people officer, Marcella Arline.

Current chief executive officer Lenny will retire the same day as Hernquist.

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