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Jones Soda celebrates breast cancer awareness with limited-edition flavor

BY Allison Cerra

SEATTLE — Jones Soda has introduced a limited-edition beverage in support of Breast Cancer Awareness Month.

New breast cancer awareness soda features various pink-themed images, including a black-and-white photo of world snowboarding champion Lindsey Jacobellis, who recently was tapped to serve as part of the Jones Soda Athletic Team. A portion of the sales from the soda will be donated to the nonprofit organization, Boarding for Breast Cancer (B4BC).

Jones Soda’s breast cancer awareness soda is available in four packs of 12-oz. glass bottles for a suggested retail price of $4.99, and will be sold in select grocery stores around the country.

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Giant Eagle intros NuVal shelf tool to help identify better nutrition

BY Michael Johnsen

PITTSBURGH — Giant Eagle this past week introduced the NuVal nutritional scoring system throughout locations in Columbus, Ohio, and Frederick, Md.

Intended to help customers make quick, informed food choices, the NuVal nutritional scoring system gives more than 20,000 food and beverages a score ranging from 1 to 100 — the higher the score, the better the nutrition. Scores are posted right on the shelf tag, along with nutritional attributes like “gluten free” and “good source of fiber.”

Customers can look for scores with the NuVal system’s trademark blue hexagons on shelf tags throughout the store. The scores are calculated for a wide variety of categories, including produce, meat, seafood, poultry, salty snacks, milk, yogurt, cereal, bread, cookies, soft drinks, canned goods and crackers, among others. NuVal scores are calculated by a formula that considers more than 30 nutrients and nutrition factors — including vitamins, minerals, fiber, antioxidants, sugar, salt, trans fat, saturated fat and cholesterol, all based on USDA guidelines.

The formula by which this value is determined was developed by an independent team of medical and nutrition experts led by David Katz, a nationally recognized authority on nutrition, weight control and disease prevention, Giant Eagle stated. Nutrients favorable to health are weighed against those generally considered unfavorable, the good divided by the bad. The resulting score gives an idea of any food’s nutritional value at a quick glance.

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Green Giant launches new Valley Fresh Steamers vegetables with pasta

BY Allison Cerra

MINNEAPOLIS — Green Giant has expanded its Valley Fresh Steamers lineup to include vegetables with pasta and sauce.

New steam-in-the-bag Green Giant Valley Fresh Steamers portfolio now includes macaroni and cheese with broccoli and pasta and vegetables with alfredo sauce. Each bag, which contains one to two servings, provides family-friendly vegetable sides to dinner in less than 7 minutes, Green Giant said.

“The new Green Giant Valley Fresh Steamers vegetables with pasta help make vegetables, a necessary addition to every dinner plate, convenient and tasty,” Green Giant marketing manager Yumi Clevenger-Lee said. “We were excited to implement feedback we received from our consumers.”

Green Giant macaroni and cheese with broccoli and pasta and vegetables with alfredo sauce carry a suggested retail price of $2.39.

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