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The Jolly Green Giant gets a better-for-you makeover

BY Gina Acosta

PARSIPPANY, N.J. — One of America's most popular frozen food brands is answering the call of consumers who want healthier but still convenient meals.

The iconic Green Giant brand is reintroducing itself with a modern take on vegetables and new versions of mealtime favorites, targeting the needs of today's health-minded, convenience-seeking consumers. With a fresh take on yesterday's side dishes, the new Green Giant frozen vegetable product lines include Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Veggies.

"Since the acquisition of this iconic brand, we have been working tirelessly to meet consumer desire for new, delicious ways to incorporate more vegetables into their daily lives," said Robert Cantwell, CEO of B&G Foods.  "This consumer desire has inspired the creation of new Green Giant frozen innovations, as well as the brand's modernized persona, with the intention of bringing back the Green Giant with a purpose—adding more vegetables to America's plates."

The new Green Giant frozen vegetable products include:
• Veggie Tots: The kid-friendly, mom-approved alternative to potato tots and French fries are filled with vegetables such as cauliflower or broccoli instead of potatoes. Varieties include Cauliflower, Broccoli, and Broccoli & Cheese.
• Riced Veggies: Made from 100% vegetables and with no sauce or seasoning, these veggie alternatives to traditional rice have 70%  to 85% fewer calories per serving than the leading brand of prepared white rice. Varieties include Cauliflower, Cauliflower & Broccoli, Cauliflower & Sweet Potato, and Cauliflower Medley.
• Mashed Cauliflower: An alternative to the typical potato side dish. Each half cup serving contains one full serving of cauliflower and 40% to 45% fewer calories than the leading brand of prepared mashed potatoes. Varieties include Original with Olive Oil & Sea Salt, Cheddar & Bacon, and Garlic & Herb.
• Roasted Veggies: Offering the taste of roasted vegetables without the hassle of roasting and cleaning up. These items contain no sauce or seasoning. Varieties of Roasted Veggies include Corn, Brussels Sprouts, Broccoli, Cauliflower, and Carrots.

These new Green Giant frozen vegetable products aim to connect with how consumers prepare vegetables today and meet the increasing demand for nutritious, time-saving food options to match consumers' on-the-go lifestyles. 

The new Green Giant products will be in retailers nationwide starting in late September. 

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Bud Light kicks off the NFL season with new campaign

BY Gina Acosta

NEW YORK — Popular beer brand Bud Light plans to kick off the NFL season this week by celebrating the fans that have made football the number one sport in America.

Bud Light will launch a nationwide marketing campaign this week starring newly designed NFL team cans, highlighted by a television spot featuring former NFL players Bo Jackson, Justin Tuck and Tim Couch.

Debuting during Thursday Night Football, the 75-second film was directed by acclaimed music and film director Mark Romanek and includes a voiceover by actor Michael K. Williams. Titled "This is Your Can's Year," the film takes viewers on a journey around the league, encapsulating what the game day fan experience and tradition is like among NFL teams. 

"Just like wearing your favorite player's jersey or team colors is a badge of honor, so is drinking from your Bud Light team can," said Mark Goldman, senior marketing director, Bud Light. "Our mission with our new film was to pay tribute to the passion fans feel for their team, and capture the optimism that we all feel as NFL fans at the beginning of the season, when it truly can be your team's year."

Along with ads running throughout the NFL season, the comprehensive NFL campaign leverages key elements of Bud Light's NFL partnerships and features a mix of radio, print, digital, programmatic advertising and retail elements. To officially mark the kickoff of the NFL season, Bud Light will ring the opening bell at the New York Stock Exchange on Thursday, Sept. 8. Throughout the season Bud Light will also kick off each week's first game as the presenting sponsor of Thursday Night Football on CBS and NFL Network, integrating the brand and its NFL team cans throughout the broadcast.

In addition to being the Official Beer Sponsor of the NFL, Bud Light has local agreements with 28 NFL teams, each of whom has limited-edition, team-specific packaging allowing fans to take their team spirit to a whole new level. Taking inspiration from classic football jerseys, this season's bold and simplistic 12-oz. team cans feature the new Bud Light logo, the team's logo and colors and the NFL logo. The cans will be brought to life in each market through OOH featuring localized, signature phrases that every team's fan will recognize and embrace.

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Minute Rice gets a better-for-you, global makeover

BY Gina Acosta

HOUSTON — A popular rice brand in the United States is getting a revamp thanks to consumers' increasing preferences for healthier and globally inspired foods.

Minute Ready to Serve Rice is launching a new whole grain blend, Brown Rice & Quinoa, as well as globally inspired Basmati Rice, and Family Size Bowls in whole grain brown and white rice options.

Minute Ready to Serve Brown Rice & Quinoa combines two 100 percent whole grains — brown rice and red quinoa — creating a nutty and slightly crunchy product that is versatile enough to eat alone or in other meals such as salads or even breakfast options. Brown Rice & Quinoa is made with quinoa, an ancient grain containing all nine essential amino acids. Ready in just 60 seconds, it's the only product available of its kind in a single-serve cup similar to other Minute Ready to Serve varieties with the added benefits of being a good source of fiber and gluten-free.

An additional new, single-serve option is Minute Ready to Serve Basmati Rice. With its aromatic fragrance, nutty flavor and 60-second heating time, Basmati Rice can serve as a simple side dish or foundation to any Asian, Middle Eastern and traditional dish.

Minute Ready to Serve Rice Family Size Bowls are another new convenient option in the Minute Rice family of products. Available in two 16-ounce, gluten-free varieties including whole grain brown rice and white rice, Family Size Bowls are microwave-ready in just two minutes and serve three to four family members, making it a no-fuss side dish or foundation to a great weeknight meal that can be served straight from the bowl with no clean-up. Family Size Bowls help make fried rice and stir-fry dishes even easier, too, since the rice is fully cooked and just needs heating.

"These new Minute Rice products reflect the emerging needs and preferences of our consumers — convenience, portability, variety and superior quality," said Paul Galvani, SVP of Marketing at Riviana Foods Inc. "The combination of whole grain brown rice and quinoa provides a versatile and wholesome option and adds to Minute Rice's growing line of better-for-you products, while Ready to Serve Basmati Rice adds to our popular globally-inspired options. Family Size Bowls help alleviate some of the meal time stress for our consumers, leaving them more time to spend with their families."

Available at retailers nationwide, Minute Ready to Serve Brown Rice & Quinoa and Ready to Serve Basmati Rice are offered for a suggested retail price of $2.00. Minute Ready to Serve Family Size Bowls, available in whole grain brown and white rice, are sold for a suggested retail price of $3.39 across the country.

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