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Joint Juice launches water-based dietary supplement

BY Allison Cerra

SAN FRANCISCO Joint Juice, the creator of the original ready-to-drink glucosamine supplement, will be launching a new water-based dietary supplement product, Joint Juice Fitness, the company said Thursday.

The new product, which will be available in stores nationwide beginning Sept. 15, is a lightly flavored dietary supplement enhanced with 1,500 mg glucosamine per bottle, to hydrate joints, and with essential vitamins and water to hydrate bodies, the company claims. Each 16.9-ounce bottle has 10 calories. Joint Juice Fitness comes in Berry, Lemon and Kiwi-Strawberry flavors.

“With the new focus on living a long, active life in this country, everyone should think about what they can do today to keep their joints healthy to allow them to maintain their active lifestyles,” said Joint Juice CEO Jack Robertson. “We do hope that Joint Juice Fitness can be one part of people’s daily routine along with other steps for healthy living such as regular exercise and maintaining a proper weight.” 

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Chew on this—Wrigley introduces new flavor, gives taste upgrade to another two

BY Allison Cerra

CHICAGO Just days after announcing the launch of new tropical flavors before the summer is officially over, the Wm. Wrigley Jr. Co. announced Wednesday that it is expanding its Extra gum brand by launching its new sugar free Supermint flavor, and improving the flavor of two other versions of the gum.

“Extra chewers enjoy variety and this brand offers a wealth of flavors that provide long-lasting chewing enjoyment,” said Paul Chibe, vice president of U.S. Marketing. “We believe the launch of supermint, as well as the improvements to peppermint and spearmint, will generate continued excitement around the Extra brand.”

According to AC Nielsen reports, 60 percent of total U.S. gum sales are generated from mint-flavored gum.

The new supermint flavor is set to hit shelves nationwide this fall.

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Quaker introduces all-natural instant hot cereal

BY Tara Smith

CHICAGO With the burgeoning popularity of natural foods in the marketplace, Quaker is the first cereal company to take it mainstream with its new all-natural Quaker Simple Harvest, an instant, multi-grain hot cereal.

Combining Quaker oats with whole-grain wheat and barley, each 1.5-ounce pouch contains a full serving of whole-grains (20 grams), 4 grams of dietary fiber, 4 grams of protein, and is low in sodium and saturated fat. Quaker Simple Harvest can be made either in the microwave or by adding boiling water.

Quaker Simple Harvest, the company’s biggest product launch in its history, is available in three varieties: apples with cinnamon, maple brown sugar with pecans and vanilla, almond and honey. It is available at grocery stores nationwide starting this month and will retail for $4.39 for a box of eight pouches. 

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