BEAUTY CARE

Johnson & Johnson’s Aveeno introduces hair care line

BY Antoinette Alexander

New York Johnson & Johnson’s Aveeno skin care brand is entering the hair care market with the launch of its new Aveeno Nourish+ Hair Care Collection.

The collection, which will hit retail shelves in April, features Aveeno’s Nourishing Wheat Complex, a blend of wheat germ oil and wheat protein, to target and repair the most damaged areas of the hair follicle, leaving hair restored, replenished and revitalized.Wheat Protein can be found in many hair care products but, according to the company, Aveeno’s complex uses one large, non-hydrolyzed protein polymer, which is not soluble in water. This allows for a targeted, more substantive deposition of the wheat protein.The Aveeno Nourish+ Shampoos and Conditioners are designed to moisturize hair without the added build-up so, according to the company, as long as hair is washed with the Aveeno Nourish+ Shampoos, a separate clarifying shampoo is not needed. The shampoo and conditioners are gentle enough for color-treated hair.Products in the collection include:€ Nourish+ Moisture Shampoo and Conditioner€ Nourish+ Revitalize Shampoo and Conditioner€ Nourish+ Volumize Shampoo and Conditioner€ Nourish+ Soothe Shampoo€ Nourish+ Condition Leave-In TreatmentThe products are priced at $6.49 each. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

AdEX Media unveils new teeth whitening kit

BY Antoinette Alexander

Mountain View, Calif. AdEX Media, an online marketing, distribution and consumer products company, has launched Easy White Labs Teeth Whitening Kit, its first product in a new line of company-owned health and beauty products.

The solution is 35% carbamide peroxide. The kit includes a tooth demineralizer used to replenish minerals and lesson tooth irritation and a Blue Ray light used to speed and improve the whitening process.”We are excited about entering the health and beauty sector with such an effective product,” stated Scott Redwick, CEO of AdEx. “Our goal was to develop a product that we believe was superior to other products on the market. I am confident we were able to accomplish that goal.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Noah’s Naturals unveils new Acai Berry Body Care line

BY Antoinette Alexander

Los Angeles Noah’s Naturals, a maker of natural and organic beauty care products, has introduced the new Acai Body Care line that is made with acai berry extract.

“The research behind Acai is very impressive and this anti-aging body care line will complement our anti-aging skin care line very well. Bringing this hot trend to a natural line of performance-based products is what I?m most excited about,” stated Noah Bremem, founder of Noah’s Naturals.According to the company, the Brazilian fruit has two times more antioxidants than pomegranate and 10 times more antioxidants than red wine.The collection includes Acai Body Cream (SRP $10.99), Acai Body Wash (SRP $10.99) and Acai Body Polish (SRP $12.99).

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?