BEAUTY CARE

John Frieda brings hair care tips to women through tour

BY Allison Cerra

LOS ANGELES — John Frieda has hit the road to provide women with hair care advice.

The hair styling brand commenced the John Frieda Destination: Style Salon Tour this past weekend in Los Angeles, with future stops planned in Seattle, Chicago, Minneapolis and Atlanta.

The tour offers women the opportunity to sign up for complimentary styling sessions courtesy of John Frieda hair care. Each client receives a 15-minute lesson with a top John Frieda stylist, who will consult with her about her specific hair issues, as well as educate her on how a John Frieda regimen can help her achieve the style transformations she strives for, the company said.

The John Frieda Destination: Style Salon Tour will arrive in Seattle from June 29 to 30, followed by Chicago (July 9 to 10), Minneapolis (July 15 to 16) and Atlanta (July 22 to 23).

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Mintel to present Innovations Showcase at HBA Global Expo

BY Allison Cerra

NEW YORK — Mintel and HBA Global once again have joined forces to present Mintel’s Innovations Showcase to attendees of the annual HBA Global Expo and Conference this week in New York.

The Innovations Showcase will feature daily interactive demonstrations of beauty products from around the world. This year’s showcase theme, "Down to Earth," provides attendees with the ability to learn about and test innovative cosmetic products from Europe, Latin America, Asia and North America.

"In our Innovations Showcase at HBA, attendees will be able to see first-hand some of the new products with innovative ingredients and technologies that will be impacting the industry in the months ahead," said Hinako Sugioka, senior analyst with Mintel Beauty Innovation. "We look forward to providing industry insight and global trend analysis of what’s hot and what’s next in this dynamic industry."

HBA Global Expo and Conference, a leading source in the cosmetics, fragrance, skin care and personal care space for product development initiatives, will be held from June 28 to 30 at the Jacob K. Javits Convention Center in New York. Additional conference features include:

  • HBA New Products Showcase in the Trends Pavilion: Attendees will get a first-hand view of the latest skin care formulations, active ingredients, primary and secondary packaging materials, private-label offerings, sustainable options and many more innovations from leading international suppliers. Visitors also will have a chance to win a "Weekend Getaway in NYC";

  • Trends Spot Theater in the Trends Pavilion: Featuring daily makeup demonstrations by celebrity makeup artist Eve Pearl and her team, as well as programming — including "Refocus: Resetting the Color Spotlight for Autumn/Winter 2012/2013," presented by Pantone; "The ‘Real’ Top Secrets to Beauty," presented by Lady Emmy; and "Changes in Global Beauty Retailing," presented by Euromonitor International; and

  • "Keep Your Eyes Open: Spotting Trends for 2012" session, with fashion and beauty intelligence from The Doneger Group, color forecasting from Pantone and a trend-spotting tutorial from Trendincite that will help attendees stay ahead of the curve.

The HBA Global Expo and Conference’s keynote address will be presented by Personal Care Products Council chairman Dan Brestle, and a special conference preview will be presented by Bliss World president Mike Indursky.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Love & Toast by Margot Elena brings style to natural personal care

BY Antoinette Alexander

BOSTON — Love & Toast by Margot Elena puts a fresh face on natural with its colorful, fashion-forward packaging. The collection includes fragrance, body care, lip care and hair care. All of the brand’s body care products are more than 97% natural.

A portion of each sale goes to Regional Affiliates of Girls, providing education and services to millions of American girls, particularly those in high-risk, underserved areas.

Love & Toast was created by Elena, president and creative director of internationally known bath, body care and cosmetics brands Lollia and TokyoMilk.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?