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Joey New York unveils organizational plan for marketing, distribution

BY Antoinette Alexander

SUNNY ISLES, Fla. — Joey New York, which, through its subsidiary RAR Beauty, is the manufacturer and marketer of Joey New York skin care and beauty products, has announced an organizational plan for marketing and distribution. The strategy will allow the Joey brand to co-exist in the prestige, masstige, health and well-being and mass market channels.

The prestige brand will be a vitamin-infused collection called VitaMinute Skin Technologies, which will be powered by the Joey New York brand.

The other brands for the remaining distribution channels are still in development.

According to the company, it plans to develop Joey New York Beauty for a big-box retailer exclusively. Joey New York's coconut water-based skin care products are currently sold in the masstige space, plus an aromatherapy skin care collection for the health-and-wellbeing markets is currently in the pipeline.

Each category will have complete differentiation in product offerings, technology, designs and marketing message, the company stated.

"The goal is to be able to develop exceptional skin care products with a variety of technologies to offer consumers a choice based on their skin care needs, price range and lifestyle without cannibalizing or being too product-intensive in any single marketplace," said Joey Chancis, CEO of Joey New York.
 

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F.A.S.T., Advantage Consumer Healthcare partner for nationwide sales

BY Ryan Chavis

BURLINGAME, Calif. — First Aid Shot Therapy, the company behind First Aid Shot Therapy Pain Relief and Upset Stomach, announced a partnership with Advantage Consumer Healthcare as its nationwide sales partner. ACH will serve as the company's national broker for most channels of business, helping to further increase F.A.S.T.'s presence in retail across the country.

“We believe we have found the perfect partner in ACH to help us expand our shelf space across the country for F.A.S.T.,” said Andy Steele, VP sales and distribution at First Aid Shot Therapy. “The expertise of ACH, coupled with our innovative products that offer maximum relief from everyday ailments, in minimum amount of time — we are positioning F.A.S.T. for success in the marketplace.”

First Aid Shot Therapy will be increasing its retail prescence in 2014 with both national and local retailers. This expansion builds on a successful test-market program that begain in late 2013 in Seattle.

“We are very excited to partner with the F.A.S.T. team as we prepare to launch a new and innovative product line that allows consumers to treat their pain in a different way across a variety of therapeutic categories,” said Clark Brown, SVP and chief customer officer at ACH. “Our two organizations are laser focused on bringing unique healthcare solutions to our customers and to their consumers.”

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Beauty Co. to launch natural skin care line

BY Ryan Chavis

TORONTO — The Beauty Co. will launch its Kumiko skin care line at the NACDS TSE in Boston on Aug. 23. The Kumiko sponge delivers numerous benefits, the company said. The line is made of natural glucomannan, which comes from the root of the Konjac plant.

"The interest in developing a skin cleansing line from glucomannan reflects our aging population and its commitment to youthfulness. This, along with the reality of facing daily exposure to air borne contaminants have made skin care the strongest growing category in personal care today," said Diane Pitsolis, VP sales for the Beauty Co.

The Kumiko sponge offers a variety of active ingredients that offer unique skin benefits, the company said. The sponge can withstand two to three months of daily use and also is biodegradable.

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