HEALTH

Joe Montana tapped for Joint Juice partnership

BY Michael Johnsen

SAN FRANCISCO — Joint Juice earlier in the week announced a partnership with National Football League Pro Football Hall of Fame quarterback Joe Montana on the Joint Juice challenge.

To kick off the partnership, Joint Juice and Montana launched a contest: “Do What You Love with Joe Montana.” Americans who share their joint health success stories will be entered to win an all-expenses-paid trip to spend an afternoon doing their favorite activity with the legendary football star, as well as $5,000 in cash.

“Joe is the perfect embodiment of what Joint Juice stands for: staying active at any age,” stated David Ritterbush, Joint Juice CEO. “As a company whose products were originally developed to help athletes, we’re thrilled to join efforts with a football legend.”

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Health Choices Coalition urges Congress to repeal OTC restrictions on FSAs

BY Allison Cerra

WASHINGTON — The Health Choices Coalition sent a letter to members of Congress, urging them to repeal legislation that limits coverage of over-the-counter medicines.

The coalition is looking to Congress to repeal a provision in the Patient Protection and Affordable Care Act that prevents consumers from using their flexible spending accounts to purchase OTCs without first getting a doctor’s prescription. Members of the Health Choices Coalition are urging Congress to take action in order to allow consumers to use their FSAs for OTCs.

"This issue is about empowering millions of American consumers to cost-effectively manage their families’ healthcare needs," said Bill Head, VP government affairs for the Consumer Healthcare Products Association, which is part of the coalition. "The availability of OTC medicines through an employer-sponsored FSA provides valuable cost-savings to consumers, increases worker productivity and encourages smart healthcare decisions by both employers and employees — all of which are consistent with the goals of healthcare reform."

The Health Choices Coalition represents physicians, consumers, retailers, manufacturers, pharmacies, pharmacists, patients, pharmacy benefit managers, small businesses and employers.

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Nordic Naturals looks to bring Daily Omega line to mass

BY Michael Johnsen

WATSONVILLE, Calif. — Nordic Naturals is attempting to crack the mass channel code with an initial 200-store test with Walgreens, the company told Drug Store News. Nordic boasts a strong heritage across the specialty channel.

The test market incorporates the made-for-mass brand Daily Omega, a line of three products that helps simplify the choice for the right omega-3 essential fatty acid supplement.

“Daily Omega makes this choice easy by offering three concentrated formulas, two for adults and one for children, where only one soft gel is required daily to support optimal health and wellness,” stated Corinna Bellizzi, retail division sales manager.

The three SKUs include:

  • Daily Omega, with vitamin D3 — formulated for a healthy heart with 500 mg of the omega-3s EPA and DHA in each lemon-flavored soft gel;

  • Daily DHA — formulated for healthy brain and mood with 450 mg of DHA in each strawberry-flavored soft gel; and

  • Daily Omega Kids — formulated for brain and visual function with 275 mg of the omega-3s EPA and DHA in each chewable strawberry-flavored soft gel.

 

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