HEALTH

J&J recalls lots of Infants’ Mylicon Gas Relief Dye Free

BY Michael Johnsen

FORT WASHINGTON, Pa. Johnson & Johnson-Merck Consumer Pharmaceuticals Company Monday evening voluntarily recalled approximately 12,000 units of Infants’ Mylicon Gas Relief Dye Free (simethicone-antigas) non-staining sold in 1-ounce plastic bottles that were distributed after Oct. 5 because some of the bottles could include metal fragments that were generated during the manufacturing process.

Although the potential for serious medical events is low, the company is implementing this recall to the consumer level as a precaution. If any medical events were to occur, most are expected to be temporary and resolve without medical treatment. Parents who have given the product to their infant and are concerned should contact their health care provider immediately.

The company is taking this action in consultation with the Food and Drug Administration, J&J reported.

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Tylenol Warming Liquids hit shelves in time for cough-cold season

BY Michael Johnsen

FORT WASHINGTON, Pa. McNeil Consumer Healthcare recently launched three new cough/cold SKUS—under the brand name Tylenol Warming Liquids—that will both help to relieve cold symptoms, and as a point of differentiation, couple that relief with a “gentle warming sensation.”

It’s not the first time the venerable over-the-counter manufacturer has infused a sensory component into its product offerings. The company began branding its line of cough/cold/allergy and analgesic non-liquid medicines with a cool mint flavor dubbed Cool Burst in 2004.

While the line extension strategy does little to improve the efficacy of the medicine—it’s neither intended to, nor is it marketed so—McNeil consumer research has found that customers treating their headaches or sniffles nevertheless feel better about taking a flavorful pill, and now a sensory liquid.

McNeil first test-marketed the strategy with the launch of Tylenol Sinus Severe Congestion with Cool Burst in September 2003. McNeil followed that launch into the pain relief section with Adult Extra Strength Tylenol Cool Caplets in April, 2004.

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Exergen files suit against Kidz-Med, alleges patent infringement

BY Michael Johnsen

WATERTOWN, Mass. Exergen recently filed a lawsuit in the U.S. District Court of Massachusetts against Kidz-Med, the suppliers of the Thermofocus thermometer, alleging that the defendants have infringed five U.S. patents governing non-invasive temperature sensors owned by Exergen.

“I began working on heat-sensing technology back in 1980,” said Francesco Pompei, president of Exergen. “Since then [we] have developed non-invasive temperature sensors that are used in a multitude of applications, from home and professional medical thermometers to heat sensors used by NASA.”

According to the company, Exergen’s patented award-winning TemporalScanner temporal artery thermometers are used in more than 30 percent of hospitals and more than one million homes, with retail models being sold in Wal-Mart, Walgreens, Costco, Sam’s Club, Babies ‘R’ US and Toys ‘R’ Us.

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